OrthoLite Expands Comfort Innovations, Launches Partnership with Incase

Incase ©

Two new Incase products in the Reform Collection to feature OrthoLite technology

AMHERST, Mass.-- OrthoLite, the leading provider of comfort and performance insoles,announced its new partnership with Incase, designer of protective and performance-driven accessories that promote simplicity and beautiful utility at the convergence of lifestyle and technology.

Starting in June 2015, the OrthoLite Impressions foam formulation, the only OrthoLite foam created to compress and mold to the user, will offer superior cushioning and a customized grip in the carry handles of two Incase Reform Collection products, including the Reform Backpacks and the Reform Briefs. To celebrate the partnership, OrthoLite and Incase are teaming up to give away one free Reform Backpack and one free Reform Brief through a weeklong Twitter and Facebook sweepstakes running from June 5 through June 12. 

The Incase Reform Collection showcases the brand’s evolution in design by leveraging cutting-edge technologies to increase the user experience in innovative ways. The top-loading handle featuring OrthoLite Impressions foam technology is the first touch point between the customer and the product.

The Impressions technology is designed to conform to the users grip, making it a memorable, comfortable and custom impression for every use. In addition, the unique, environmentally friendly, bio-based open-cell structure of the OrthoLite Impressions foam creates a moisture management system, helping to move moisture away from the carry handle to provide a cooler and drier top-loading handle.

“As OrthoLite continues to stay at the forefront of providing superior comfort technology, we are excited to partner with Incase,” said Pamela Gelsomini, president of OrthoLite. “Incase is a trendsetter in the space, making them the perfect partner for us to make this endeavor. Our open-cell foam technology will enhance users’ comfort and performance experiences adding to the appeal of the bags and customizing the product to the user by forming to their shape.”

The Incase Reform Collection products that will include OrthoLite foam technology include:

• Reform Backpack ($149.95): Available in heather gray, this backpack includes OrthoLite memory foam in the top-loading handle. This bag also has a padded, faux-fur lined laptop cage, exterior side zipper pocket for smaller accessories, adjustable padded shoulder straps for optimal comfort and ergonomic support, compression molded back panel with integrated air-flow channels, custom zipper pulls and is compatible with the MacBook Pro (up to 15”), the iPad and the iPhone. Available for purchase on goincase.com.
• Reform Brief ($89.95): Available in heather gray, this brief includes OrthoLite memory foam in the top-loading handle. This bag also has padded, faux-fur lined laptop cage with Reform protection, durable 300D heathered weave Ecoya® eco-dyed poly, butterfly design opens flat to easily pass through airport security, accessory organizer pockets with dedicated iPad sleeve, detachable padded shoulder strap, custom zipper pulls and is available in two sizes for the 15” and 13’’ MacBook Pro Retina. Available for purchase on goincase.com.

“OrthoLite has established a reputation of providing quality comfort components to leading brands, making them an excellent partner for this collection,” said Evan Hong, design director of Incase. “Due to the brand’s expertise and quality products, we can ensure that the OrthoLite Impressions foam used in the carry handles of our Reform Collection provides an unmatched combination of comfort and functionality.”

From June 5 through June 12, OrthoLite will host a Twitter and Facebook sweepstakes open to U.S. consumers 18 years or older for a chance for two participants to each win either one free Reform Backpack or one free Reform Brief. To enter, consumers must upload a picture that best showcases why they need an Incase bag. The picture can either be tweeted @OrthoLite or it can be posted in the comments section of the OrthoLite Facebook post announcing the sweepstakes. In order to be eligible to win consumers must tag @OrthoLite, include the #IncaseReform hashtag and state which bag they prefer. The winners will be randomly selected on June 12 at 5 p.m. E.D.T. OrthoLite will notify the winners by tagging them in a comment on the original Facebook announcement post and/or by tweeting at them followed by a Direct Message. Bags will be shipped to the winners in June 2015.

Stay up-to-date by liking OrthoLite on Facebook and following OrthoLite on Twitter.
 
About OrthoLite:
 
OrthoLite, headquartered in Amherst, Mass., is the world’s leading supplier of open cell foam insoles found in more than 175 million shoes each year, including ASICS, Clarks, New Balance, Merrell, Nike, Puma, Vans and Timberland. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort and breathability. OrthoLite insoles can now be purchased through a partnership with Amazon. For every pair of insoles sold, OrthoLite will donate $1 to the Level Field Fund, a grant-giving program that strives to bridge gaps in funding to uniquely talented athletes to train and compete successfully.

To purchase insoles or for more information, please visit www.OrthoLite.com.
 
About Incase:
 
Founded as the original Apple® accessory brand in 1997, Incase designs protective accessories for the creative and mobile individual. The brand’s performance-driven carry solutions, device protection, and power products complement Apple’s design language and improve the user’s experience. The company is based in Southern California and led by CEO and Co-Founder, Tony Held. For more about Incase, visit www.goincase.com, Facebook.com/goincase or follow us on Twitter and Instagram @goincase.



Source OrthoLite through BUSINESS WIRE by press release ©

Contacts : For OrthoLite / Elizabeth Monahan, 617-939-8386 / emonahan@conecomm.com
or
For Incase : Marisa McWilliams, 347-990-1050 / Marisa@TeamEpiphany.com