Litchfield, Illinois – (July
10, 2013) - Schutt Sports, one of the world’s leading manufacturers of
football helmets, is taking a big step forward in the education of
consumers about concussions and other head injuries. Starting
immediately, Schutt will replace the current warning label it places on
every helmet with a new, interactive label. This label will link to the
new “Heads Up” mobile concussion app developed by the
Centers for Disease Control and Prevention (CDC) and announced earlier
this week. The concussion app will give players, coaches and parents
immediate access to the most up to date concussion information and
knowledge, including appropriate equipment to use for certain sports
activities.
The new Schutt warning label will feature a permanent, interactive graphic called a QR Code, which can be scanned by any mobile device. Scanning the new Schutt warning label will launch CDC’s new “Heads Up”
concussion app, making it very easy for millions of football players,
fans, coaches and parents to get the information they’re looking for.
“There is no organization in
the country that is more highly recognized for their unbiased and
objective work on concussions than CDC,” said Robert Erb, CEO of Schutt
Sports. “By using this QR Code on our warning label, we’ll make the very
best information from the very best source available immediately – and
permanently – on our helmets. We briefly thought about just using a
simple hangtag, but we know very few actually get read. Most are thrown
away. We wanted to do something more useful than that and really produce
something positive in the marketplace.”
Players, coaches and parents can read the new warning label – which has the same text as before – but can now also scan the QR Code, which will launch the “Heads Up” app on their mobile device or make it easy for the user to download the app.
“We rely on innovative partnerships to extend the work of CDC,” said Charles Stokes, president and CEO of the CDC Foundation. “The decal on every football helmet is a creative solution that will extend the Heads Up Campaign message, developed to help keep children and teens as safe as possible from concussion and other serious brain injuries.”
The QR Code included on the label will feature a custom graphic designed for the helmets. The “Heads Up” app features an interactive menu of options, including:
- · Concussion
information (how to recognize one, what to do if you suspect someone
might have a concussion, return to play protocols and more)
- · Proper helmet fitting instructions for many sports: football, baseball, softball, hockey, lacrosse, action sports and more)
- · Safety tips for many different situations (biking, playgrounds, homes, cars and more)
It’s the concussion
information, however, that has Certified Athletic Trainer Dustin Fink
excited. Fink is the trainer at a high school in Illinois, but is also
the owner and publisher of a nationally recognized blog, theconcussionblog.org. Through
his blog, Fink has developed an influential voice when it comes to the
practical application of concussion information. Athletic trainers are
always the first line of defense against concussions and other head
injuries.
“While we have made tremendous strides in the last few years,
regarding concussions, their recognition and treatment, my experience
tells me we have a long way to go yet,” Fink said. “Parents, players,
coaches and many others need to have access to correct and unbiased
information in order to make deeply personal decisions. This new “Heads Up” app will give millions of people a fast and easy way to get the latest information and guidelines from CDC.
All new helmets produced by Schutt, along with all Schutt
helmets reconditioned by the company, will immediately begin receiving
the new warning label. Hundreds of thousands of new and reconditioned
helmets will be hitting the shelves and the fields over the next few
months – just in time for the 2013 football season.
Additional Contact Information
Glenn Beckmann, Director of Marketing Communications, Schutt Sports
gbeckmann@schutt-sports.com / 217-324-2712, ext, 2141
By press release
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