Fila, a longtime leading brand in the tennis industry, has signed a multi-year sponsorship as the Official Apparel and Footwear Supplier of the International Tennis Hall of Fame & Museum. Fila has been involved as a key partner of the International Tennis Hall of Fame for many years. The renewed partnership represents the most comprehensive relationship to date, featuring activation across the Hall of Fame's multiple platforms, including the Hall of Fame Tennis Championships, an ATP World Tour event taking place this week; the Rolex Hall of Fame Enshrinement Weekend; and The Legends Ball, an annual gala event hosted in New York City during the US Open. The partnership also includes having Fila's tennis line available for sale in the Hall of Fame Tennis Club Pro Shop and retail stores year-round. Additionally, Fila is an important partner of the International Tennis Hall of Fame & Museum, where numerous iconic Fila tennis apparel pieces are showcased among the museum collection.
"Fila is one of the all-time great
brands of our sport. Fila and the Hall of Fame are very much in sync
with our goals and missions. Fila has been part of so many great moments
of tennis history, and like the Hall of Fame, remains committed to
playing an active role in growth of the sport today. We are very pleased
to continue our relationship with Fila and look forward to building on
the partnership together," said CEO Mark L. Stenning.
"Tennis is an integral part of the
Fila brand, and we are thrilled to extend our partnership with the
International Tennis Hall of Fame, an organization that celebrates the
sport like no other. It is important to Fila to honor the heritage and
history of tennis, and to remain active in today's game, and our
partnership with the Hall of Fame offers a unique opportunity to achieve
both of those goals," said Gene Yoon, CEO of Global Fila. "We look
forward to further developing our successful relationship in the years
ahead."
Fila's sponsorship will be highly
visible at the Hall of Fame Tennis Championships this week and at the
Hall of Fame Enshrinement Ceremony festivities on July 13. Now in its
37th year, the Hall of Fame Tennis Championships is the only ATP World
Tour event in the Northeast and the only pro event played on grass
courts in North or South America.
Tournament ball kids, volunteers, and
staff at the events will be outfitted in Fila apparel from head to toe. A
highlight of this year's apparel will be the debut of the new Fila
Sentinel. The sneaker, which officially hit stores in mid-June, is
designed in a modern silhouette with comfort, durability and traction in
mind and engineered to endure the rigors professional match play.
In addition, fans will have access to a
Fila retail shop on-site, featuring the company's latest tennis,
fitness, and lifestyle apparel, as well as the Sentinel sneaker. The
Hall of Fame's pro shop and gift shop also sell a comprehensive array of
Fila products year-round.
Fila's long and distinguished
relationship with tennis is highlighted year-round in the International
Tennis Hall of Fame & Museum, where iconic apparel from great
champions and historic moments are on display as part of the museum
collection. Throughout the museum galleries, Fila helps to showcase the
rich history of the sport through displays including Bjorn Borg's
Wimbledon apparel, outfits worn by Kim Clijsters in Grand Slam finals,
and dramatic imagery of great moments from champions like Monica Seles,
Evonne Goolagong-Cawley, and Jennifer Capriati in Fila.
Fila is also an active partner in the
Hall of Fame's mission to inspire the future of the sport. To make the
Hall of Fame & Museum experience fun and engaging for kids, Fila has
developed a museum scavenger hunt specific to great moments in tennis
history featuring players who wore Fila.
In addition to the Hall of Fame Tennis
Championships, Fila is highly active in the tennis community, and is
also a sponsor of the Sony Open and the BNP Paribas Open. The company
also sponsors top ATP World Tour and WTA athletes including Janko
Tipsarevic, Andreas Seppi, Jelena Jankovic, Julia Goerges, Nadia
Petrova, and Yaroslava Shvedova.
About the International Tennis Hall of Fame & Museum
Established in 1954, the International
Tennis Hall of Fame & Museum is a non-profit institution dedicated
to preservingthe history of tennis, inspiring and encouraging junior
tennis development, providing a landmark for tennis enthusiasts
worldwide, and enshrining tennis heroes and heroines with the highest
honor in the sport of tennis- induction into the International Tennis
Hall of Fame. In 1986, the International Tennis Federation, the
governing body of tennis, officially recognized the International Tennis
Hall of Fame & Museum as the sport's official Hall of Fame. The
Hall of Fame is located in Newport, Rhode Island, USA, on a six-acre
property that features an extensive Museum chronicling the history of
the sport and honoring the 224 Hall of Famers; 13 grass tennis courts
and an indoor tennis facility that are open to the public and to a club
membership; a rare Court Tennis facility; and an historic 297-seat
theatre. Annually in July, the venue hosts the Hall of Fame Tennis
Championships for the Van Alen Cup, an ATP World Tour event. The
buildings and grounds, which were constructed in 1880 by McKim, Mead
& White to serve as a social club for Newport's summer residents,
are renowned for their incredible architecture and preservation. The
facility was designated a National Historic Landmark in 1987. The
International Tennis Hall of Fame & Museum is supported by Official
Partners including BNP Paribas, Chubb Personal Insurance, Kia Motors and
Rolex Watch USA. For information on the International Tennis Hall of
Fame & Museum and its programs, call 401-849-3990 or visit us online
at www.tennisfame.com.
About Fila
The Fila brand was established over a
century ago by the Fila brothers of Biella, Italy. Fila is now a leading
sport and leisure footwear and apparel brand that is distributed
worldwide. Fila has achieved world-class recognition in the world of
tennis by marketing high design and style content products that are
endorsed by professional athletes from around the world.
Source Hall of Fame Tennis Championships
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