Business people : Jack Wolfskin appoints Markus Baum Director for Footwear

Markus Baum (39) is now Director of Footwear of Jack Wolfskin. He succeeds Jochen role, who is responsible for the area in the past eleven years.

Markus Baum comes from Adidas, where he was Brand Director for Eastern Europe. In his new role he will report to Elke Stein, CMO of Jack Wolfskin.

Baum has studied business administration, following four years, he worked for Roland Berger Strategy Consultants in Munich. Here he was mainly concerned with consumer products, retail, sports and fashion brands. Since 2003 he worked in various positions for Adidas, among other things he was responsible for running business in the DACH markets.

Baum predecessor Jochen role leaving the company for personal reasons. "For his work in the past eleven years, deserve the thanks Jochen role of the entire company. He has the Footwear Division made ​​a vital part of our company, "says Elke Stein.