“Raleigh heads into 2013 with great momentum in both the core and broader cycling markets,” said Chris Speyer, Executive Vice President of Product and Marketing at Raleigh America, Inc. “Our retail partners are demanding a new level of support for brand awareness and visibility to help drive sell through via our independent bicycle dealer network. I think we have a unique brand message, and Verde can help us tell that story in an effective and exciting way. Verde is the perfect partner to help support Raleigh’s growth in North America going forward.”
Verde will employ traditional and digital public relations strategies and campaigns for Raleigh. The Verde team will work closely with Raleigh’s marketing directors to communicate category leading product collections, as well as business initiatives through a highly integrated strategy.
Based in Kent, Wash., Raleigh is a mainstay leader in the bike industry and is well positioned to jump to the next level of success. For more than a century, the Raleigh brand has been synonymous with quality, innovation and fun. The well-respected brand exudes a storied legacy and pride through its products and people. From their utilitarian steel steeds to performance road bikes and workhorse cyclocross and mountain bikes, Raleigh has something for every rider – regardless of age or skill level.
“The sales, marketing and brand positioning goals of Raleigh are very well aligned with Verde’s capabilities,” said Kristin Carpenter-Ogden, President of Verde PR. “Our team understands the changing dynamics of consumer engagement and the importance of furthering the growth and positioning of Raleigh in the core cycling and active outdoor lifestyle markets. We’ll cast a wider net to broader audiences and implement our integrated approach of traditional, social and paid communications tactics to take Raleigh into this new era of retail and consumer research.”
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