BERLIN - German sporting goods maker Adidas AG's (ADSGn.DE) struggling
Reebok brand expects sales to rebound next year, German magazine
Wirtschaftswoche reported on Saturday, citing Chief Marketing Officer
Matt O'Toole.
"Orders for 2013 are looking good," the magazine quoted O'Toole as
saying in an interview. "We're expecting noticeable growth" in sales.
Global
sales at Reebok slumped 16 percent year-on-year in the first half of
2012, Wirtschaftswoche said. That performance contrasts sharply with the
rest of the Adidas group, which expects overall sales to rise nearly 10
percent to about 14.5 billion euros ($18.75 billion) in 2012.
"Our
business with training apparel and shoes is growing at double-digit
(rates) this year, lifestyle products are also picking up," O'Toole told
Wirtschaftswoche.
Reebok plans to open 20 "Fitness Hub" stores worldwide next year, he was quoted as saying.
($1 = 0.7733 euros)
( Reporting By Andreas Cremer through uk.fashionmag.com )
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