The Clymb (www.theclymb.com),
the outdoor industry’s fastest growing retailer, today named Mike Steck
as vice president of marketing. With over 17 years of outdoor and sporting goods industry experience, Steck will be responsible for all
marketing initiatives including overall communication, social media,
public relations, and growing the Clymb’s member base and sales. His
appointment is effective immediately.
“Mike‘s extensive brand
building experience and deep understanding of the market landscape will
play a key role in our evolution,” said Cec Annett, co-founder of The
Clymb. “His forward-thinking, and passion for the outdoors make him the
perfect fit for our innovative, fast-growing company.”
Most recently, Steck was
global director of marketing for Wilson Sporting Goods, an Amer Sports
company. At Wilson, he led the strategic brand development for Wilson
Tennis, working with international teams and Wilson tour players.
Prior to Wilson, Steck
served as senior director of marketing, service and sustainability for
Yakima for over six years. Before Yakima, he was director of marketing
at Watermark working with established paddlesports brands Dagger,
Perception, Adventure Technology and Harmony.
“Joining the Clymb enables me to utilize my experience
with a brand that is clearly resonating with consumers,” said Steck.
“There is a reason that the Clymb has seen such fast growth since its
launch in 2009. Not only does it connect outdoor enthusiasts with their
favorite brands, it is committed to getting more people outdoors. This
is my sweet spot. I look forward to being part of a the Clymb’s journey
as it expands.”
An avid outdoor enthusiast, Mike spends his free time
skiing, surfing the Oregon coast, mountain biking and running rapids as
an experienced white water kayaker.
About The Clymb
For those who find their passion in the outdoors, The
Clymb inspires human-powered adventure by delivering insider pricing on
premium brands and experiences. The company was named one of Outside’s
Best Places to Work in 2012, and is based in Portland, Oregon. It was
founded in 2009 by a seasoned team of outdoor and sport industry
veterans. For more information, visit: http://www.theclymb.com.
Britt Hermanski / Marketing Manager / The Clymb / britt@theclymb.com / 877.646.6936
Aucun commentaire:
Enregistrer un commentaire