28/01/2013

Business people : Vibram Worldwide Names Antonio Dus As New CEO

Vibram announced the appointment of Antonio Dus to CEO Vibram Worldwide. Dus will take the reins from Marco Bramani, former CEO, president and grandson of founder Vitale Bramani.  Dus previously served as advisor to Bramani.  The promotion underscores Vibram’s commitment to accelerating  brand development with special focus on innovation and high performance products.

During his professional career, Dus, 42, acquired significant experience in the footwear industry, working at an international level for both Garmont S.r.L and Ober-Alps/Salewa Group.  He brings to Vibram an extensive knowledge of marketing processes and activities and has been instrumental in the success of the Garmond and Ober-Alps brands. In October 2012 he joined the company as Advisor to the President to focus on developing new strategies for efficiently managing and sustaining the company’s worldwide growth. 

Bramani managed the company for the last 25 years, increasing brand revenue by over ten times since joining Vibram. He also developed the Chinese Technological Center and founded the American subsidiary Vibram USA.  Additionally, he launched the innovative Vibram FiveFingers line.  Bramani will continue as president and chairman of the board and will focus on the creative development of the brand.

Bramani recognized Dus's expertise and saw it as an opportunity to help propel the brand forward with his worldwide vision.   “We are confident that Antonio will bring a new enthusiasm to this position, especially in the North American market where he has solid experience and expertise,” commented Bramani.   

( SportsOneSource Media )

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