Business and retail news : Burton Snowboards opens Bay Area stores just in time for riding season

BURLINGTON, VT (December 19, 2013) Today, Burton Snowboards is excited to announce that both of its new flagship stores in the Bay Area are now officially open and ready for the holidays and the riding season. Burton’s new Haight Street store opened its doors to customers for the first time today, and last month Burton also opened a flagship store in Berkeley, just a quick stop off the highway on the way to Tahoe.

Burton’s newest store is located at 1630 Haight Street, in the historic Haight-Ashbury neighborhood of San Francisco. The flagship store offers local snowboarders a curated selection of Burton’s pinnacle products, including boards, boots, bindings, outerwear, apparel, accessories and bags, in addition to limited edition items, collaborations, and one-of-a-kind collectibles.

All of the product comes together in a space designed to pay tribute to the history of snowboarding and Burton’s Vermont roots, while also drawing inspiration from Haight-Ashbury’s colorful heritage. The store’s overall look brings together things that are commonplace in Vermont, like maple sugar shacks and family-owned general stores, with the rich heritage of Burton itself, having been based in Vermont for more than 35 years. Every design detail has a story, right down to the customized model train that chugs around the store, making a journey from Burton Headquarters in Vermont out to San Francisco, stopping at favorite snowboarding resorts and tourist landmarks along the way.

Fully stocked with gear for men, women and kids, the newly opened Haight Street store is definitely an experience and destination not to be missed. And to celebrate its launch, all are welcome at the store’s opening reception taking place this Saturday, December 21, with free food, drinks and good times all around.

In addition to the Haight Street store, Burton also just opened a flagship store in Berkeley’s popular Fourth Street shopping area. Located at 1840 Fourth Street, the Burton flagship store in Berkeley has a larger footprint and compliments the Haight Street store with a wider selection of Burton’s snowboarding, apparel and bag collections.

With the two new Bay Area locations, Burton will have a total of eight flagship stores worldwide, including a store at the company’s Burlington, Vermont headquarters; a store at the Burton European Headquarters in Innsbruck, Austria; a location in New York City’s SoHo district; a Melrose Avenue store in Los Angeles, CA; a store in Chicago, IL and a location in the Harajuku district of Tokyo, Japan.

Be sure to drop by Burton’s new flagship stores when you’re in the Bay Area. To contact the stores, call Burton’s Haight Street store at (415) 231-5700 & Burton Berkeley at (510) 240-1160.
 
About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China.

For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboard on Instagram.

By press release