Visnack is a highly accomplished executive with 15 years of expertise in the outdoor sports and recreation industry. He specializes in brand leadership, marketing, product development and e-commerce programs that achieve breakthrough results in sales and brand growth. Prior to joining the Hydro Flask team, Visnack was General Manager of the Redington division of Far Bank Enterprises, where he managed every aspect of the fly fishing brand’s P&L.
As General Manager, Visnack significantly increased profits and performance through innovative sales programs and by streamlining product, marketing and operations efforts. Visnack also served as the VP of Marketing & Product for Far Bank’s Sage, Redington and RIO Fly Lines brands.
Previously, Visnack held positions at two other big outdoor sports and recreation companies – Buck Knives and SmartWool Corporation. At Buck Knives, he was Vice President of Marketing & Product, where he oversaw marketing, e-commerce, customer relations, and product development operations, resulting in $4M in sales. In his seven years At SmartWool Corporation, he held positions as Director of E-Commerce, Director of Marketing and Interactive Marketing Manager.
“Hydro Flask is an emerging, up-and-coming brand with a great future,” said Visnack. “I’m excited to take my background and experience in growing brands and use that to take Hydro Flask to the next level in the outdoor, beer, coffee & tea, natural foods and golf categories.”
In addition to Visnack, Hydro Flask has recently hired Tom Trissel as Customer Service Manager. Trissel comes to Hydro Flask from Altrec.com, where he spent six years as CS Manager and Assistant Store Manager. In this role, Trissel oversaw multiple national and regional accounts and managed all aspects of customer satisfaction and retention. He has also held positions at Salomon North America and Great Comebacks Sporting Goods, among others.
Lastly, John Ogle has joined Hydro Flask as IT Manager. Previously, Ogle was a consultant for NetSuite Development and Optimization Solutions, where he managed and implemented cross-functional process and system development optimization projects in various companies and industries. He has also held positions at Enhanced ERP and Lightspeed Technologies.
“David, Tom and John will be huge assets to the Hydro Flask team,” said Scott Allan, CEO of Hydro Flask. “Each will help us achieve our aggressive business goals and take Hydro Flask to the next level.”
About Hydro Flask
Hydro Flask® began in the summer of 2009 with an epiphany on a Hawaiian beach, and became a reality in beautiful Bend, Oregon, one of the country’s premiere outdoor playgrounds. The company’s mission today is to save the world from lukewarm beverages.
Hydro Flask is now the award-winning* leader in high-performance, insulated stainless steel flasks and has recently expanded into the food and beverage industry with its food flasks and first and only double wall vacuum insulted 64 oz growlers. Using only high-quality 18/8 stainless steel, Hydro Flask delivers what people on the go have been looking for: a durable flask that keeps hots hot, colds cold, and is stylish, 100% recyclable and backed by a lifetime warranty.
Hydro Flask believes that great flasks and great causes go hand in hand, and through its charitable arm, 5% Back, offers a giveback program that allows consumers to allocate a portion of their flask sales to a charity of their choice. For more about Hydro Flask’s charitable mission and commitment to making a difference in the community, visit 5% Back.
Note to Reporters: For high-resolution images of Hydro Flask products, please visit our online media library at: http://www.hydroflask.com/media/hf-media-library/index.html
CONTACT: Hydro Flask
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