SAN CLEMENTE, CA – Electric announced today the release of their debut Repop Mfg collaborative line.
Jamie Mathis, creator of Repop, is a master craftsman. In an industry
diluted with imitation and cheapened through outsourcing of disposable
accessories, Jamie continues to remain authentic and true to his craft.
Originally hailing from Huntington Beach, CA and now residing in
Oceanside, Jamie honors the time-honored tradition of leatherwork and
metal casting by designing and selling original U.S. made hand-crafted
accessories.
Repop Mfg is entirely made in the USA. From inception to execution,
by keeping the fabrication process local, Jamie maintains complete
control over the design process and quality control, a badge of honor
not many brands can wear.
“Your grandfather’s change dish, that’s where you can always find
unique nostalgic pieces that with-stand the test of time. Repop and
Electric both strive to create timeless accessories that want to live in
that dish.” – Jamie Mathis, Repop Mfg
“We had been working with Jamie on a snow goggle for this season
through his friendships with Jesse “Sketchy Tank” Dawber and Kip Arnette
when we decided to take the relationship a step further and expand the
offering in to a line of U.S. made small leather goods that celebrates
our shared inspiration of timeless style and craftsmanship.” – Eric
Crane, Electric CEO
Brought together by a mutual respect, it was the right time for the
Electric and Repop collaboration. The collection will showcase each
brand’s individual style while also celebrating their mutual passion for
quality and pure aesthetic.
“I respect the recent Electric changes, I think the brand is taking a
chance to do something different in the industry.” – Jamie Mathis,
Repop Mfg
Available now, the Electric x Repop snow goggle collection will be
complimented by the Electric Repop Mfg debut capsule featuring fine
leather wallets, card holders, eyewear cases, phone cases, watch straps
and key rings. The small leather collection releases November 2013 and
the second drop of the collection will debut with new styles for Spring
2014.
ABOUT ELECTRIC
Electric is a global, premium sport and lifestyle accessory brand
rooted in Southern California’s rich action sports, music, art and
customization culture. Electric designs and markets an extensive line of
watches, sunglasses, snow goggles, snow helmets, bags, apparel and
accessories throughout the globe. In 2011, Electric became part of the
Kering group, a world leader in apparel and accessories.
For more information on the Electric Repop Mfg collaboration please visit: electricvisual.com/repop-mfg
By press release
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