Following the acquisition of Moody in 2007, Sealine is now the second British traditional brand and the sixth group brand : Hanse , Dehler , Moody , Fjord, and now Varianta Sealine .
Until now, sport boats Fjord reprsentes the motorboats market inside HanseGroup.
Buying Sealine is synonymous with entry of large series. For over 40 years , Sealine is one of the leading manufacturers of luxury motor boats on the market. The company including registered an annual turnover of around € 40 million.
Due to a low capital base, it was forced to declare bankruptcy in 2013.
"The motor boats market is not only larger than sailboats, it also grows in the opposite direction of the trend in the industry sailboats recent years observe. In addition, motor boats allow you to open the doors to other foreign markets, such as Chinese and Brazilian markets , "says Jens Gerhardt , CEO of HanseYachts AG.
The sustainability of the Sealine brand is ensured by its transfer into one of the most modern shipyards in the world yachts. Manufacturing takes place in the production workshops of the Hanseatic city of Greifswald, located on the Baltic Sea in Germany .
Upon request , guests may in the future save transportation costs and come and take delivery of their boat directly to the site.
Contrary to the old site in England, the site of Greifswald is located directly on the water.
Note that the production of F380 already announced by Sealine will be continued and will be presented in world premiere at the Düsseldorf Boat Show ( January 2014 ) .
The global distribution shall always be effected through existing Sealine dealers . In areas where Sealine was poorly represented , the brand will also benefit from HanseGroup international network present in over 95 countries .
More news about Hanse Group or Sealine ? Use the search engine at the right top.
Aucun commentaire:
Enregistrer un commentaire