December 2, 2013 – PROOF EYEWEAR, Boise Idaho – Charging into the
13/14 winter season we are pleased to announce a partnership with our
good friends at Saga Outerwear.
Saga is one of the most genuine and well respected proprietors of
high-end outerwear in the industry and Proof is the leader in cutting
edge sustainable eyewear. Together we were able to design and produce a
limited one-time run of unique sunglasses combining next level
aesthetics with unmatched attention to detail and quality.
For this limited release we are proud to offer two distinct frame
colors based upon our time tested Ontario ECO (Environmentally Conscious
Optics) Frame: A bold Matte Black frame with Polarized Fire Mirror
Lenses and a sophisticated Brown Tortious frame featuring Polarized Grey
Lenses.
As with all Proof products these limited pieces are fully sustainable
and are hand made from our ECO cotton acetate that is plant based and
is 100% recyclable. The collection includes a laser engraved pine wood
box and micro fleece pouch, both featuring custom art. The sunglasses
feature special temples with a built in metal grommet allowing the
custom shoestring to secure the glasses when you’re at the mountain or
on the beach. To top the frame off they include special Polarized lenses
for increased performance for the snow or surf.
“I am really excited to have the opportunity to team up with a leader
in the snow sports industry like Saga. Saga is a company I have
respected from their inception and really respect the drive and passion
they have to change and innovate their industry.” Tanner Dame, Proof
C.O.O.
“It was a great experience to step out of the outerwear space and
work with Proof on customizing a pair of sunglasses. Using the liner
artwork from our Anomie jacket on the inside of the frames embodies the
true essence of a collaboration- two brands coming together and creating
something with its own story that is completely unique”. Jordan Harper,
Saga Creative Director
The special collaboration between Proof and Saga is limited to 200
units of each color way. They will be available the first week of
December at www.iwantproof.com and on www.sagaouterwear.com as well as in select retailers.
About Proof:
Proof Eyewear, the leader in Sustainable optics got its start in a
garage in Eagle, Idaho in 2010. The founders, 3 brothers, grew Proof to
an internationally known brand that is loved the world over. The roots
of Proof began with the founders’ Grandpa Bud. He opened a small sawmill
almost 60 years ago. Despite setbacks, Bud’s small business was able to
prosper with a lot of hard work and tenacity; he eventually grew that
small sawmill into a nationally recognized company. Bud’s work ethic was
instilled in Proof’s founders, they grew up with “sawdust in their
veins” working with wood in the mill. They pride themselves on providing
original products that are handcrafted from sustainable materials.
Proof Eyewear continues to innovate providing a wide variety of products
that aren’t just environmentally friendly, but unique and original.
Proof- Crafted from the Ground Up.
About Saga:
Saga is an innovative designer and developer of snow sports
outerwear & lifestyle apparel. Founded in 2005- Saga is a word of
mouth brand that lives in the realm of the ski and snowboard culture.
Having roots in Montana, Oregon and Utah, Saga is inspired by the
intermountain west.
By press release
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