"Our new web and mobile sites deliver a refreshed user interface so that our customers can easily navigate, browse and shop for whatever they're looking for," said Shoebuy.com CEO Mike Sorabella. "We recognize that today's shoppers have many options to choose from. We aim to not only provide our Shoebuy.com customers with the products they want, but to also ultimately create a shopping experience that thrills them every time they come to us, regardless of the channel. In today's increasingly competitive online environment, our focus is on building loyalty."
For nearly 14 years, Shoebuy.com has provided customers with an extensive collection of shoes, clothing and accessories from more than 1,300 leading brands. The new Shoebuy.com upgrade and new mobile site are key components of the company's strategic commitment to its customers and its brand partners. Shoebuy.com will also deliver a new tablet site and mobile apps soon to ensure customers have an enhanced shopping experience wherever and however they choose to browse and shop. Customers will be able to shop across the sites from their Shoebuy.com account, so they can start and finish their shopping however they choose.
Throughout the development, Shoebuy gained deeper insights and ensured that customers' needs were brought to the forefront by leveraging A/B testing and user feedback extensively. "The new sites and apps are the first step to improve our customers' experiences with Shoebuy.com. Our sites will continue to evolve over time to best meet and hopefully exceed our shoppers' needs and expectations," said Kavita Baball, Shoebuy.com SVP, Customer Experience and Retention.
By press release
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