Fitness equipment manufacturer adds game room tables and furnishings to product line-up
ROSEMONT, Ill., March 4, 2015 -
Life Fitness today announced that Brunswick Billiards will join the
equipment manufacturer's family of products, creating a robust portfolio
of recreational products for customers across the globe. Both Life
Fitness and Brunswick Billiards are part of Brunswick Corporation (NYSE:
BC). Billiards, the Corporation's founding brand and namesake, was
established in 1845. With the reorganization, Life Fitness, the global
leader in commercial fitness equipment manufacturing, will now develop,
manufacture and sell Brunswick Billiards game room and billiards tables,
furnishings and accessories.
"There is great
opportunity for our customers to benefit from the realignment of these
two leading companies," said Chris Clawson, president of Life Fitness.
"We recognized natural synergies between the Brunswick Billiards, Life
Fitness and Hammer Strength brands as these products are all tailored
for the recreational and active lifestyle markets. With the support of
the largest direct salesforce and extensive global distribution channels
in the industry, our customers will now have access to an even broader
product offering to support their businesses."
Brunswick
Billiards, founded in Cincinnati, Ohio, boasts a long history of
innovation and a reputation for fine workmanship. Originally producing
carriages, billiards tables, cabinets, tables and chairs, the Brunswick
Billiards product line today consists of billiards tables, table tennis,
foosball, Air-Hockey®, shuffleboard, putting greens and game room
furniture and accessories. Brunswick Billiards products are designed in
the U.S., globally sourced and manufactured, and warehoused in Bristol,
Wis.
Also under the Life Fitness brand family are
world-leading Life Fitness and Hammer Strength cardio and strength
fitness equipment. Founded in 1968, Life Fitness invented the first
computer-controlled exercise bike and has stayed true to its innovative
roots through the decades. Today, its equipment can be found in health
clubs, hotels, recreational and training facilities, homes and many more
locations across the world.
For more information on Life Fitness and Hammer Strength, visit www.lifefitness.com. For more information on Brunswick Billiards, visit www.brunswickbilliards.com.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment and billiards tables, accessories and game room furniture under the brand names Life Fitness, Hammer Strength and Brunswick Billiards. Its equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood and Whale marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Bell RPG parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats, and Life Fitness and Hammer Strength fitness equipment, and Brunswick billiards tables and table tennis.
For more information, visit http://www.brunswick.com.
Source Brunswick by press release ©
Lauren Platt / Public Relations and Social Media Manager / Life Fitness / T: +1 847.288.3627 E: lauren.platt@lifefitness.com
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