Businee news : The boat builder Beneteau prepares to invest in the United States

Beneteau still sailing in the waters a bit tumultuous. The French champion craft should display some million loss in the year ended in late August. But the team at the helm has already confident enough to prepare the following: a strategic investment in the United States.

Vendée The group already has an on-site site specializing in yachts. "At present, management is planning to build a second location for making boats," said Will we at headquarters.

There are two options: build a shipyard or buy one. "Beneteau should act quickly, said Francis Priest, an analyst at CM-CIC. Sooner the Group will have adequate industrial base, the faster it can respond to the recovery of the U.S. market, the world's first."

Nothing is done. But the current thinking confirm a striking phenomenon: industrial traffic, Beneteau in mind, rather strengthened out of five terrible years are completed.

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By Denis Cosnard lemonde.fr