BMW Motorrad expands its ABS Pro range. ABS-supported braking when banking available as retrofit option from October 2015 for the S 1000 RR (model years 2012 – 2014), too.

Munich. The launch of ABS Pro as a retrofit option for the BMW HP4 in October 2014 represented a consistent refinement of BMW Motorrad ABS in that it also enabled ABS-supported braking in banking position on a supersports bike for the first time. In June 2015, ABS Pro entered series production in the S 1000 XR as optional equipment ex works. As part of the “Safety 360°” strategy, BMW Motorrad is quickly expanding the availability of this safety feature to other models. 

Since August 2015, ABS Pro has been available for the R 1200 GS and R 1200 GS Adventure (optional equipment ex works or retrofit option) as well as the K 1600 GT/GTL (standard equipment). 

From October 2015, ABS Pro is now also available as a retrofit option for the S 1000 RR, model years 2012 to 2014. Respective solutions for the Double R model years 2015 and 2016 are in the pipeline. 

The retrofittable ABS Pro of the S 1000 RR from model year 2015 will also include the “Race” riding mode. The slip threshold and brake pressure gradient have been set at a higher level for use on roads with high friction coefficients compared to the “Rain” and “Sport” modes.

The ABS Pro function was deliberately conceived for use on public roads, where unexpected dangers can always potentially lie in waiting. The system provides more safety when braking while cornering. Here the system prevents the wheels from blocking even when the brakes are applied quickly in a banking position; this reduces abrupt changes in steering force on shock-braking manoeuvres and stops the motorcycle from rearing up unintentionally.
ABS Pro is therefore available for the following BMW Motorrad models now:
ModelSeriesOptional equipment
ex works
Retrofit optionPrice in Germany
R 1200 GS
MY 2016
-from 08/2015from 09/2015from € 630
R 1200 GS Adventure
MY 2016
-from 08/2015from 09/2015from € 630
HP4--from 10/2014from € 420
S 1000 XR
MY 2015
-from 06/2015from 09/2015from € 600
S 1000 RR
MY 2012 - 2014
-from 10/2015from € 420 /
€ 460
S 1000 RR
MY 2015
--in preparation
S 1000 RR
MY 2016
-in preparationin preparation
K 1600 GT/GTL/GTL excl. MY 2016from 08/2015--

You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.

Internet: www.press.bmw.de
E-mail: presse@bmw.de

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2014, the BMW Group sold approximately 2.118 million cars and 123,000 motorcycles worldwide. The profit before tax for the financial year 2014 was approximately € 8.71 billion on revenues amounting to € 80.40 billion. As of 31 December 2014, the BMW Group had a workforce of 116,324 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
Google+: http://googleplus.bmwgroup.com

 Source BMW Motorrad ©


GoPro Rounds out 2015 Lineup with new HERO+ Camera

- New Lower-Cost GoPro makes Capturing and Sharing Engaging Life-Content more Accessible
- $199.99 HERO+ adds Wi-Fi Connectivity for Quick Mobile Sharing of Great Moments
- HERO4 Session Now Available for $299.99

SAN MATEO, Calif., Sept. 28, 2015 -- GoPro, Inc. (NASDAQ: GPRO), enabler of some of today's most engaging content, is making capturing and sharing immersive, on-the-go content more accessible than ever with the release of its new Wi-Fi and Bluetooth® enabled HERO+ camera. At $199.99 MSRP, the HERO+ is waterproof and mountable as well as compatible with GoPro's vast array of mounts and accessories.

It captures stunning 1080p60 and 720p60 video and 8MP single, Time Lapse and Burst photos with the same impressive image quality that GoPro has become famous for. HERO+ most notably features Wi-Fi which allows it to connect with GoPro's mobile app and benefit from convenient tools such as a Trim & Share feature that allows the user to quickly create and share short video clips across leading social media channels.

HERO+ rounds out an exciting 2015 GoPro lineup that now boasts the new and impossibly small and simple to use HERO4 Session at a more accessible price of $299.99 MSRP. These two exciting devices complement the industry leading HERO4 Black and HERO4 Silver to provide a wide array of options for those looking to GoPro this holiday season:

HERO4 Black: Pro-quality capture. Simply the best. $499.99
HERO4 Silver: High-performance capture. Touch-display convenience. $399.99
HERO4 Session: GoPro Performance, Simplified. $299.99
HERO+LCD: The perfect entry-level GoPro + Wi-Fi + touch-display convenience. $299.99
HERO+: The perfect entry-level GoPro + Wi-Fi. $199.99
HERO: The perfect entry-level GoPro. $129.99

HERO+ is integrated into an ultra-durable waterproof housing that delivers GoPro's legendary durability and versatility.

"Whether mounted to a weather balloon floating 100,000 feet above the earth to capture a sunrise across the stratosphere or in the hands of a child recording their backyard tree house adventures, HERO+ is built to capture your imagination wherever it takes you," said Nicholas Woodman, GoPro's founder and CEO. "Even as we continue to raise the bar for our highest performing cameras like HERO4 Black, Silver and Session, we remain committed to developing simplified products like HERO+ that make GoPro life-capture accessible to everyone."

HERO+ will be available at authorized retailers around the world and on GoPro.com beginning October 4, 2015. Key features include:

Stunning and immersive 1080p60 and 720p60 video
8MP photos with Single, Time Lapse and 5 Photos-per-Second Burst modes
Built-in Wi-Fi and Bluetooth® connect to GoPro App and Smart Remote
Rugged, durable and waterproof to 131' (40m)
Integrated camera + housing design
QuikCapture enables power-up and recording start with the press of a single button
HiLight Tag lets you mark key moments while recording
SuperView™ captures the world's most immersive wide-angle field of view
Auto Low Light mode intelligently adjusts frame rates for optimal low-light performance
Built-in microphone
Wearable and Mountable, Compatible with GoPro's vast array of mounts and accessories

About GoPro, Inc. (NASDAQ: GPRO)

GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in their sport has become a standard for how people capture themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion in the form of immersive and engaging content.

For more information, visit www.gopro.com or connect with GoPro on YouTube, Twitter, Facebook, Pinterest, Instagram, or LinkedIn.

GOPRO® and HERO® are trademarks or registered trademarks of GoPro Inc. in the United States and other countries.

SOURCE GoPro through PRNewswire by press release ©

World’s first smart helmet for snow sports Forcite Alpine hits the slopes

Sydney, Australia (September 30, 2015)  Forcite Alpine launches on Kickstarter, the world’s first smart helmet for snow sports which films, tracks, communicates and shares in one.
The idea is simple. Love snow sports, but hate carrying a tonne of gear? Action cameras, UHF radio, headphones, and GPS trackers  – setting it up slows you down.

Forcite Alpine packs all the tech you need in a sleek, lightweight, design. No clip-ons, clasps or annoying buttons. Just grab the helmet and go. A smart helmet designed to capture everything, whilst you just enjoy the snow.

Having tested working prototypes in the snowfields of Australia and New Zealand, the Forcite Team are looking to raise $200,000 through Kickstarter, before going into production. Forcite will fulfil orders and hit the slopes in January 2016.

Watch the video and follow the Kickstarter campaign here.

Co-Founder Alfred Boyadgis said, “Forcite Alpine will change the way we share and communicate in action sports forever. No more clip-ons or cables. Our team have made the lightest, most powerful smart helmet in sports today. One that let’s people enjoy the snow, whilst all your high intensity moments are captured and shared in a simple automated way”.

What can Forcite Alpine do?

Capture and share – the slopes get social

Unlike anything before, Forcite Alpine will film your tricks, your bails and every transition down the mountain with an ultra-high definition 4k camera, discreetly positioned within the front on the helmet.
Forcite Alpine will capture every extreme moment – even if you didn’t – with Highlights Reel. A specially designed piece of software that automatically sets markers in your video feed when you hit top speed, get airtime and or make sharp transitions.  Simply hit generate, and the helmet will package together a randomised highlights video to share those awesome moments on social media, whilst you’re still on the mountain.

A multitude of sensors, powered by our EON microcomputer, will track your speed, altitude,
distance, airtime and points of interest. Compare and compete with mates on the Forcite app.

Communicate helmet to helmet

Tired of shouting across the snow and seeing your friends disappear down the wrong track? The Forcite Alpine can set up communication helmet to helmet of up to 200 meters in distance (218 yards) in a group of four people. Never carve alone. Give your mates a heads up for upcoming jumps, ice, or the best fresh powder just around the corner.

You can also take calls without having to take out your phone. The Forcite Alpine can forward calls straight from your smartphone into the communications system.

EON Explained

Everyone hates bulky helmets. Forcite Alpine has a low profile and a slim fit. All that tech is tightly packed in to a sleek looking design.  Working within a small space, the Forcite team has built the powerful, but tiny EON micro-computer.  EON contains a 2.4Ghz Quad core computing system with; Bluetooth 4.0, Wifi capability, micro SD port and sensors to keep pace with your lines. All within the size of a pack of playing cards and battery power of up to 8 hours.

Full on protection

You go to extremes, so do we. The Forcite Alpine smart helmet is rigorously trialled and tested to meet global safety standards. All helmets shipped will be standards approved for alpine sports and airborne sports.

Smash your helmet? No problem. Forcite Alpine is the only smart helmet designed to be modular. Send it back to the Forcite Team for a quick, cheap and fuss free repair service.

Source Forcite Alpine ©

World Skateboarding Federation President's Response to Today's Tokyo Olympic Committee Announcement Proposing Skateboarding for 2020 Olympic Games

KIMBERLEY, SOUTH AFRICA--(September 28, 2015) - Today, the Tokyo Olympic Committee announced that they are proposing that skateboarding will be one of two new sports to be added to the 2020 Olympics Games. The following is a statement from Tim McFerran, president of World Skateboarding Federation regarding today's announcement.

"WSF is pleased about the exciting and positive news coming out of Tokyo to include Skateboarding in the 2020 Olympics and we are hopeful that it will win final approval by the IOC next year. WSF has been active around the world promoting and organizing skateboarding and highlighting the positives that skateboarding brings to communities. World Skateboarding Federation has grown from the idea of providing social development and leadership to skateboarders and governments on a global basis, to an organization with almost 4000 members representing 92 countries and sanctioning over 60 contests in all disciplines of skateboarding including Street, Vert, Bowl, Slalom, Park, Downhill and Freestyle. In the short time since our establishment, we have been overwhelmed by the continuous stream of applications we are getting to join our group on a daily basis. We have received praise from numerous governmental and private organizations in countries from all over the world about the positive impact WSF has had in the lives of youth. We have had constant contact and very positive conversations with members of the IOC about how skateboarding can have a positive impact on the 2020 Olympic games and the youth of the world and are extremely grateful to be invited to take part in this process. WSF is actively working with many national federations and government agencies around the world to provide leadership and guidance to ensure a very positive experience for all skateboarders and their fans at the games. We want to thank the Tokyo 2020 committee for their recommendation and hope the IOC will give skateboarding this opportunity when they bring it to a final vote next year. I have personally been involved in the biggest contests in skateboarding since 2008 and I am pleased that this news comes out just prior to the Skateboarding World Championships (7-10 October), where the best skateboarders in the world will compete in Kimberley, South Africa, for the largest prize purse in skateboarding. Many of these competitors will likely represent their countries in the 2020 Olympics if it gets voted in by the IOC and WSF is proud to have played a role in the process."

About World Skateboarding Federation (WSF)

World Skateboarding Federation, a governing body of skateboarding, is the only federation to represent all disciplines of skateboarding including street, vert, downhill, slalom, bowl and freestyle. The WSF Board of Directors are: Tim McFerran, United States; Sasha Steinhorst, United States; Maga McWhinnie, Peru; Paco Manzanares, Mexico; Stefan Lilis Akesson, Sweden; Kevin Harris, Canada; Cyrille Harnay, France; Felix Arguelles, United States; Tim Gavin, United States; Jani Söderhäll, France; and Hans Koraeus, Sweden.

WSF actively donates skateboards to youth in poverty stricken areas and supports worthwhile skateboarding organizations like Skateistan in South Africa. WSF is currently working with a number of countries, providing leadership and expertise, to help them form national federations. The mission of the World Skateboarding Federation is to promote skateboarding around the world; to grow and connect relevant skateboarders, organizations, brands and manufacturers for the further expansion of skateboarding; to assist in building quality skateparks; to provide financial assistance to top skateboarders to attend international skateboarding contests; to create a centralized judging and scoring system; and to provide a platform to create national, regional and local contests. World Skateboarding federation is a USA incorporated nonprofit 501-c-3 organization.

For more information visit www.worldskateboardingfederation.org or follow us on social media @WSk8Federation on Twitter and World Skateboarding Federation on Facebook.

The following files are available for download:
Brendi Rawlin/ Lee and London PR/ brendi@leeandlondon.com/ 619-546-7488

SOURCE: World Skateboarding Federation through Marketwired by press release ©

 Original document : PDF

adidas : Diversity fosters creativity

Implementation of the German Act on Equal Participation of Women and Men in Executive Positions in the Private and Public Sector

German law states that, from 1 January 2016, at least 30% of Supervisory Board representatives of publicly listed companies such as adidas AG shall be women. This target has already been achieved since the AGM in 2014.

In addition, by 30 September 2015, the Supervisory Board is required to set targets with regard to the quota of women on the Executive Board and the Executive Board is required to set targets with regard to the quota of women on the two levels below the Executive Board. We have therefore defined such targets for adidas AG in addition to our global mixed leadership goals.

Supervisory Board and Executive Board of adidas AG have set the following specific targets to be achieved by 30 June 2017:
  • The Supervisory Board will appoint one woman to the adidas AG Executive Board.
  • The percentage share of women at Board -1 level will be increased from 11% today to 18%.
  • The percentage share of women at Board -2 level will be increased from 26% today to 30%.
Our utmost priority, and a prerequisite for increasing the number of women at the highest levels of management, is the general promotion of women within the adidas Group worldwide at all levels of management. Notwithstanding the above, the adidas Group will continue to support and promote international careers.

Additionally, we feel it is important to reiterate that quotas for women only come into effect during candidate selection when the candidates who make it through to the final round are equally qualified. The priority is, and has always been, to choose the candidate who is best qualified for the role.

Source adidas ©

New Motorcycle Manufacturer Havoc Motorcycles Announces Company's Launch, Features Mike Tyson Special Edition

CHARLOTTETOWN, Prince Edward Island, Sept. 30, 2015 -- A new motorcycle manufacturer, Havoc Motorcycles (havoc-motorcycles.com), has announced its launch, releasing details of its line-up of heavyweight motorcycles to be available for the 2016 model year.

The flagship model, "Iron Flight: Mike Tyson Special Edition," is a special edition produced under trademark license from iconic boxer and entertainer Mike Tyson. It features a 124 ci engine, and Mike Tyson's iconic tattoo incorporated into an airbrushed paint scheme, with matching machined wheels and accessories.

Displaying the first "Iron Flight" motorcycle to a packed house in Charlottetown, President of Havoc Motorcycles, Dr Jarrod Wiener, said, "We are passionately committed to making motorcycles that enable riders to symbolize their individuality, the source of their strength and freedom. We're thrilled to be working with Mike Tyson and look forward to introducing riders to the Havoc Motorcycles lineup."

Havoc motorcycles will offer three models initially, all of the heavyweight cruiser type. All feature large displacement engines (113ci to 124ci). Each motorcycle is hand-crafted, featuring sculpted and molded bodywork of the 'custom bagger' style to offer enthusiasts a custom-inspired motorcycle right from the assembly floor.

"We've all bought new motorcycles. On the sales floor, it's the best machine available. Then you get it home, and the huge accessories catalog comes in the mail to improve it. You can rebuild the whole bike and still park it next to a nearly identical motorcycle in a parking lot. We build your Havoc Motorcycle the way you want it from the get-go," says Wiener.

Customers can personalize their motorcycles with a wide range of options from the factory, including a choice of wheels, billet accessories, powder-coating, anodizing, and paint finishes. Customers can even work with Havoc Motorcycles' graphic designers and airbrush artists for a truly personal expression.

The Iron Flight: Mike Tyson Special Edition is the top-of-the-line Havoc Motorcycle. With a 124ci engine, and Mike Tyson's legendary imagery airbrushed by hand, Iron Flight makes a statement of power and presence loud and clear. "Havoc is presence," says Wiener. "It's a no-nonsense statement of strength and individuality. What says that clearer than riding a Mike Tyson Special Edition."

Havoc Motorcycles, online at havoc-motorcycles.com, is currently establishing a dealer network across North America and invites enquiries from power-sports dealers in Canada and the United States.


Havoc Motorcycles, of Prince Edward Island, Canada, is passionately committed to making custom-inspired production motorcycles that offer power, performance, and style right off the assembly line. Havoc Motorcycles seeks to enable riders to express their and individuality astride a motorcycle that symbolizes their inner strength.

MEDIA ENQUIRIES HAVOC MOTORCYCLES: Jarrod Wiener, President / Direct: 1-902-388-1425


DEALER ENQUIRIES NORTH AMERICA / Doug Gamble, Sales Executive/ Email: Doug@havoc-motorcycles.com/ Tel: 1-506-536-7390

SOURCE Havoc Motorcycles throug PRNewswire by press release ©

Jones Snowboards Debuts New Website Featuring 2016 Product Collection

Truckee, CA – Jones Snowboards is thrilled to unveil a newly redesigned website at www.jonessnowboards.com featuring their award-winning 2016 product collection. Clean lines, a streamlined user interface, a new blog format and refined product info are highlights of the website. The new digital experience showcases the expanded Jones product line and Jones’ brand mojo better than ever before.

For 2016 Jones’ introduces new products in every category including five new snowboard models, one new backpack model, four new splitboard climbing skins and a redesigned earth friendly apparel line. New snowboards in the line are a premium version of the proven Mountain Twin model called the ULTRA MOUNTAIN TWIN, a premium version of the treasured Hovercraft model called the ULTRACRAFT, a splitboard version of the razor sharp Aviator model called the AVIATOR SPLIT, a solid directional freeride board for youth called the DISCOVERY SOLID, and last but definitely not least, a mind-blowing new swallowtail powder board called the STORM CHASER that is a collaboration with surfboard shaper Chris Christenson.

Jones’ new backpack model is an ultralight yet fully featured top loading pack called the MINIMALIST. The Minimalist is available in two volume sizes, 35L and 45L, and two torso sizes, S/M and M/L. Established as the world’s leading splitboard producer, Jones also now offers two splitboard climbing skins, the UNIVERSAL and PREMIUM skins. Each model is available as either a trim-to-fit skin with a universal tail clip or a new pre-cut skin that custom fits 2016 Jones splitboards and features a new quick-tension tail clip system. Ever focused on improving the sustainability of our products, Jones’ 2016 apparel line is made with 100% organic cotton and recycled polyester.

Get stoked for winter, see our complete product line and experience our passionate vibe for snowboarding through stunning imagery, action-packed product videos and informative backcountry safety information at the new www.jonessnowboards.com.

About Jones Snowboards

Jones Snowboards, founded by legendary big mountain rider Jeremy Jones, has crafted the ultimate quiver of freeride boards and backcountry packs that reflect not only Jeremy’s passion for the sport, but also his demand for performance, durability and sustainability. Jones boards are made in Austria, using the highest quality and most sustainable materials possible. Jones is a proud supporter of Protect Our Winters, 1% for the Planet, Brands For Goods and Green Room Voice.

Source Jones Snowboards

Columbia Sportswear Company Announces Appointment of Richelle T. Luther as Senior Vice President & Chief Human Resource Officer

PORTLAND, Ore.-- Columbia Sportswear Company (NASDAQ:COLM), announced today the appointment of Richelle T. Luther to serve as senior vice president and chief human resource officer. Luther has served as the company’s deputy general counsel since 2008.

In her new role, Luther will be responsible for directing the company’s efforts to attract, develop and retain key talent to support the company’s portfolio of active brands, which include Columbia®, Sorel®, Mountain Hardwear®, prAna®, Montrail® and OutDry®.
Chief Executive Officer Tim Boyle commented, “Over the past seven years, Richelle has become a trusted advisor to management and the board on a wide variety of strategic issues. We are confident in her ability to lead our efforts to attract the diverse skills and talents we will need going forward to support sustainable, profitable growth through our portfolio of active brands.”

Luther added, “I am excited to take on this new challenge at such an important time in the company’s long, rich history of growth. The expanding needs of our global brands will create diverse opportunities for growth from within, as well as new opportunities to attract fresh talent from across the globe.”
Prior to Columbia Sportswear Company, she served as corporate secretary and chief governance officer at Northwest Natural Gas (Nasdaq:NWN) from 2002 to 2008, and was an attorney at the Portland, Oregon law offices of Stoel Rives LLP from 1997 to 2002.

About Columbia Sportswear Company
Columbia Sportswear Company has assembled a portfolio of brands that connect active people with their passions, making it a leader in the global active lifestyle apparel, footwear, accessories and equipment industry. Founded in 1938 in Portland, Oregon, the company’s brands are today sold in approximately 100 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Sorel®, Mountain Hardwear®, prAna®, Montrail® and OutDry® brands.

To learn more, please visit the company's websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com, www.prana.com, www.montrail.com, and www.outdry.com.

Investors: Columbia Sportswear Investor Relations and Corporate Communications / Ron Parham, 503-985-4584 /rparham@columbia.com
U.S. Media: Columbia Sportswear Public Relations / Scott Trepanier, 503-985-4183 / strepanier@columbia.com

Source Columbia through BUSINESS WIRE by press release ©


Mountainsmith Continues Surge In Japanese Market with Revival of Cyclesmith Brand

(Golden, CO) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has announced plans to revive Cyclesmith, the brand’s 1990’s bike touring pack line, exclusively in Japan. These plans are in response to a growing demand for Mountainsmith products in the Japanese market, and a steady increase in sales over the past 3 years.  

Mountainsmith has doubled in-line and licensed business projects in Japan since their initial agreement in 2013, and has now entered into a new license agreement that resurrects the iconic Cyclesmith brand in Japan.

“Mountainsmith is excited to continue our growth in Asia and specifically the Japanese market,” says Jay Getzel, president of Mountainsmith.  “We have worked very closely with Itochu to simultaneously grow our outdoor lifestyle and core outdoor businesses via in-line, special make up, and license projects. The recent launch of the Cyclesmith brand in Japan marks the next step in our process, and affords us yet another avenue to grow consumer consciousness of the Mountainsmith brand across an array of retail channels and with an ever growing mix of end users.”

The Mountainsmith brand has garnered a core following among the millennial generation in the Japanese market, and retailers are taking notice. The Cyclesmith product line directly appeals to a new generation of cyclists who are looking for quality outdoor goods. 

“We are extremely pleased with the upcoming Cyclesmith Collection revival launch in the Japanese Market,” says Toshi Mizukami, Group Manager for Itochu Fashion System. “By launching Cyclesmith, we were able to connect with retailers such as United Arrows, Seven Days Sunday, World, Gallery of Galleria and Village Vanguard – select shops that are popular with the younger generation. Adding to our existing Mountainsmith fans who are 40 and above, we feel this could be a great opportunity to acquire a younger, millennial customer and further grow the brand.”

For more information on the Cyclesmith collection, please visit http://cyclesmith.jp

About Mountainsmith

Headquartered at the base of the Rocky Mountains in Golden, CO for 35 years, Mountainsmith is committed to creating durable provisions for every aspect of your adventure, on and off the trail.  Beginning with iconic lumbar packs in 1979, Mountainsmith products carry an emphasis on utility for those who prefer life outdoors.  Whether that is a solution for the backcountry, the gear closet, the office, the photo shoot, or even the dog; the brand offers tools that serve a purpose and stand the test of time.  Dedicated in its mission to improve the lives of fellow outdoors enthusiasts, Mountainsmith manufactures products that are… forged for life.  Visit www.mountainsmith.com to learn more.

Source Mountainsmith

Blumenfeld and Assoc. PR Relocates HQ to Boulder; New Base Camp for ExpeditionNews.com

New Headquarters for Outdoor Recreation and
Adventure Marketing Agency; Base Camp for ExpeditionNews.com

BOULDER, Colo. (September 24, 2015) – Blumenfeld and Associates, a New York-area public relations and special events firm specializing in outdoor recreation, the beverage industry, travel, adventure marketing, and developing sponsorships for expeditions around the world, has opened a headquarters office in Boulder, Colo. The expansion places it in a growing hub for the outdoor industry, a specialty of the agency since its founding in 1980 by Jeff Blumenfeld, a Fellow of both The Explorers Club and the Royal Geographical Society.

Blumenfeld and Associates will maintain a presence in Connecticut’s Fairfield County where it has been located since 1994.

The move will enhance the agency’s goal of expanding its services in the outdoor, travel, adventure and recreation businesses. Clients served include: Bromley Mountain, Coleman, Cranmore Mountain Resort, Du Pont, Formula4 Media (The Running Event conference and trade show), Jiminy Peak Mountain Resort, Lake Havasu (Ariz.) Convention and Visitors Bureau, Lands’ End, Miami Bay Beverage Co. (trimino protein-infused water), Orvis, Spartan Race, Wacoal Sports Science Corp. (CW-X Conditioning Wear), and W.L. Gore (Gore-Tex).

The agency publishes ExpeditionNews.com, the country’s only monthly newsletter that covers expeditions and adventures, from Will Steger’s North Pole and Antarctica historic treks, to a member of Adm. Richard E. Byrd’s 1928-30 expedition who returned 60 years later to climb the mountain in Antarctica named after himself, to an adventurer who broke the record for the longest sea voyage (1,152 days).

Blumenfeld is author of “Get Sponsored: A Funding Guide for Explorers, Adventurers and Would-Be World Travelers (Skyhorse, 2014), and speaks frequently on the subject of expedition sponsorship.
“As a major home base for the outdoor recreation industry, Boulder provides brand recognition and legitimacy for outdoor recreation products,” Blumenfeld said. “We want to be part of its vibrant, growing community. The fact that it boasts of over 245 sunny days a year provides lots of opportunity to test client gear and apparel.”

The agency’s new office is located at 1877 Broadway, Suite 100, Boulder, CO 80302. For more information: tel. 203 326 1200, blumenfeldpr.com, requests@blumenfeldpr.com.

According to the Boulder Economic Council, Boulder’s beautiful setting, outdoor recreational amenities and emphasis on active, healthy living combine to rank it consistently among the healthiest cities in the U.S.

Contact: Jeff Blumenfeld /Blumenfeldpr.com /ExpeditionNews.com /203 326 1200, jeff@blumenfeldpr.com