Lafuma, the French outdoor group, said that preliminary talks held with
E-Land for a potential takeover by the Korean group had not revealed
sufficient synergies between the two companies.
Lafuma confirmed last
month that it had been approached by E-Land and agreed to hold
discussions with the Korean group, which sells Berghaus and many other
brands in the country. However, the talks have apparently shown that a
tie-up with E-Land would not significantly help the French company to
implement its international strategy, or to support its capital.
Lafuma
said that it would therefore continue to roll out its strategic plan
focusing on its sports and outdoor brands, as illustrated by its
divestment of Le Chameau last month.
by
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