"The bike sale is a seasonal business, the bike specialists feel every winter. We work with the interested bicycle dealer an individual concept, so that it can also generate additional revenue in the winter, "Sport 2000 Austria declared CEO Dr. Holger Schwarting (image) in Salzburg.
Austrian sporting goods and bicycle
The Austrian sports bike market has always been heavier than in Germany or Switzerland. This is reflected also in the business of sports purchasing cooperatives.
Intersport Austria and bicycle
For example, Intersport Austria has not only international Intersport bicycle brand Nakamura (in Germany more bad than good moves along) even his own bike-brand Genesis in the market. According to the statements in the Alpine republic to be the best selling of quantity bicycle brand in the country.
It runs so well that Intersport Germany took the bike brand their colleagues from Austria a few years ago, and thus, according to the Head of Communications and Public Relations Roland Scheuermeyer now "covers 90 percent of a complete program." Scheuermeyer but also points out that in Germany only lead to the 60 connected by a total of 1,000 sports retailers complete bicycles.
Sports 2000 Austria and Bicycle
The athletic competitor Sport 2000 Austria have. Under their own brand High Colorado, known in Germany as the only outdoor brand, and complete bikes on the market Rounding out the Austria-bike program is with the child and Jugendrad brand Yakima.
Customized bike concept
Sports 2000 as a co-operative of independent sports retailer - "from the full-line up to the specialists" - much know-how. So you also know how specialists can tailor-made approaches to expand its sales in the lower turnover seasons. From this broad experience could now benefit increased by a custom bike shop to bike specialists product range.
Together with renowned supplier partners, the Sport 2000 Austria Center in Upper Austria Ohlsdorf to product groups, which complement the range of a bike-bike dealer in the winter. "To complement the range bike during the winter season we offer the bike dealers products from the areas of fitness, sports and tour skiing and winter running on particularly good entry conditions. The inventory risk is "it covered a large part of Sport 2000, says sales and marketing director Christoph Krahwinkler Mag.
More details on the winter range of sports concept 2000 Austria for heimischne professional bicycle Handl in a future RadMarkt spending.
( German source :Text: Jo Beckendorff, Photos: Sports 2000 Austria through www.RadMarkt.de )
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