Business people : Brunton Hires Erron Sorensen as President

Brunton hired Erron Sorensen as its new president, signifying the beginning of a newly focused strategy for the future of Brunton Outdoor Group. His efforts will be crucial to implementing strategic marketing and sales practices for Brunton in specialty markets worldwide.

A veteran of the outdoor industry with nearly 20 years in sales, marketing and product management under his belt, Sorensen joins Brunton with years of experience working with brands like Danner, Lacrosse, Dr. Martens and Williamson-Dickie.

“Erron is extremely talented in the activities and industries we represent, with a comprehensive understanding of our core business and the marketplace,” said John Walbrecht, president of Fenix Outdoor North America, parent company of Brunton. “Erron’s professionalism and work ethic is a great compliment to our mission here at Brunton Outdoor.”

‘I am really looking forward to Brunton’s next 100 years and building on the incredible foundation and heritage the brand has, while continuing to push into new areas that enhance the outdoor experience,” said Sorensen. “I am also looking forward to using the latest Brunton products with my family as we relocate to our new sales and marketing office in Gunbarrel, Colorado and enjoy all of the recreational opportunities the Rocky Mountains have to offer.”

For over 100 years, Brunton has designed and created industry-leading product to compliment any outdoor experience. The Brunton collection includes backcountry navigation, solar power, task lighting and optics.

( SportsOneSource Media )