Business people : Dierk Feyerabend says goodbye to Polar

After 22 years of Germany's Managing Director Dierk Feyerabend has left the Finnish company Polar the end of 2012 to embark on a new path.On 20 December, he said goodbye to the German subsidiary, the Polar Electro GmbH, in the Hessian Büttelborn. After the year he spent a family holiday in the sunny south, he is now raring to go to his new plans: He will deal with substantive freelance sales and marketing concepts that he shares with sport + mode. "My long experience in the industry has shown me that there is great demand. Brands need a unique selling proposition and USP have to present this content. My goal is to help companies identify the right way to do this individually, "says Feyerabend.
Retail concept establishedThe 55-year-old was charged in 1991 with Polar Germany establish the first European subsidiary of the Finns. Three people started the team and grew up today to more than 80 employees. Feyerabend proudly looks back on the past 22 years and draws a positive conclusion: gave "heart rate monitor in 1991, Germany did not, the presence of polar was zero. We then got off to a successful cold start and over the years the company has established our retail-oriented concept in Germany in all other polar countries. This is a great success and I am very proud. "Search for successor
"The fact that the heart rate has become established as individual control parameter for the training is, the merit of the Polar brand. Thus we have "created something for eternity, Feyerabend says enthusiastically. The market share in Polar heart rate monitors and training computers, he estimated at 80 percent in Germany. Is a successor to Feyerabend it not for polar Germany, experienced sport + mode on request. Lars Adloff currently acting as an interim solution. In addition, increased marketing director Mark Seng on the management of the GmbH.

( Source Spomo.de )