Business people : Eureka! Names Jeff Levis Product Manager for Backpacks

Johnson Outdoors Gear, Inc., a leading global outdoor recreation company, recently appointed Jeff Levis the company’s product manager for Eureka! backpacks. As the Backpack Product Manager, Levis will be responsible for driving the product development process from product concept, design and development, to final commercialization. In addition, Levis will also add his expertise as PFD product designer for Johnson Outdoors Gear’s Extrasport brand working with product manager and Eureka! veteran, Linda Grebe.

Levis has deep-rooted experience in product manufacturing within the outdoor industry. His extensive expertise in the backpack category includes work with well-known brands such as Camelbak, Keen (backpacks), JanSport, REI, and LL Bean.

“Jeff’s skills in design, development, manufacturing, backpack technology, and sourcing will certainly jump-start our capabilities in growing within this business category,” says Mark Hrubant, senior director camping at Johnson Outdoors Gear. “Jeff has solid product design experience that applies directly to the backpack category as well as PFDs and he has demonstrated a deep understanding of the outdoor industry and its needs moving forward. He will be a valuable asset to the Johnson Outdoors brands as we continue to grow and add more products to our collection.”

 

 About Johnson Outdoors Gear, Inc.
JOHNSON OUTDOORS is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors' familiar brands include, among others: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle® paddles; Extrasport® personal flotation devices; Minn Kota® motors; Cannon® downriggers; Humminbird® marine electronics; LakeMaster® electronic charts; SCUBAPRO® and SUBGEAR® dive equipment; Silva® compasses; Tech4O® digital instruments; and Eureka!® tents.

Written By: Katy Gaenicke