Formed in conjunction with the announcement of the company’s new outdoor-focused products announced in January, including Rugged Rukus, an IPX-4 rated splash-proof wireless Bluetooth enabled solar-powered speaker and BoostSolar, a solar-powered back up battery that is also IPX-4 rated, these new rep groups are an exciting edition for Etón. The new rep groups partnering with Etón include:
- Stoner-Andrews, Inc. will focus on the Northeastern United States, including Connecticut, Massachusetts, Maine, New Hampshire, Rhode Island, and Vermont. Principle reps Rick Stoner and Scott Andrews formed the company over 30 years ago and both have an extensive background in the outdoor space.
- Mountain Lake Marketing, comprised of Bill Love, Bill Keys and Doug Reilley, will handle the Mid-Atlantic region, including New York, Pennsylvania, New Jersey, West Virginia, Virginia, Delaware, Maryland, and Washington D.C. Mountain Lake Marketing has over 25 years of experience in the outdoor industry.
- BP Associates, founded in 1987, is a multisport sales agency that serves a 12-state region across the Midwest, including Minnesota, North Dakota, South Dakota, Wisconsin, Michigan (upper peninsula), Illinois, Missouri, Kansas, Nebraska, and Iowa. Representing cornerstone brands in the cycling and outdoor markets, BP Associates’ focus on education, service and relationships has established the agency as a leader. The principals are Pat Padden who runs the bike group and Bill Kaplan who heads the outdoor and custom products area.
- Mountain Source will focus on the Rocky Mountain region, including Colorado, Utah, Idaho, Montana, Wyoming, and New Mexico. Principle rep R.J. Guiney has over 30 years experience as a manufacturer’s rep, with a concentration in sporting goods and outdoor specialty stores. The agency has five team members in Colorado and three located in Utah.
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