retail news :XXL plans to stock goods in Sweden as it expands outside Norway

Next October, the expansion of XXL Sport in Sweden will continue with the opening of a large warehouse of20,000 square meters in the Swedish town of Örebro, which may be subsequently expanded to up to 60,000 m².

By locating its newest distribution center in Örebro, the Norwegian sporting goods retailer plans to serve its stores in Sweden as well as those that it will probably have in other member countries of the European Union.

One of those countries is Finland, which is next on the expansion list. In the spring of 2014, XXL will open its first Finnish store in Helsinki. According to Sportfack, the company’s chief executive, Fredrik Steenbuch, is expected to also sign a few more construction contracts in relatively large Finnish urban areas such as Turku and Tampere.

by SGI Europe through Ispo Newsblog