VENTURA, Calif. (February 27, 2013) — Patagonia Inc., the outdoor
apparel company, today announces the launch of its Encapsil™ Down Belay
Parka. Available in special edition quantities with numbered labels
inside each parka, the Encapsil™ Down Belay Parka is an extraordinary
work of design and engineering. A first of its kind, this parka is 100%
independently baffled and differentially cut without a single shortcut
or "cheat" where a seam has been sewn through, resulting in a cold spot.
Weighing 18 ounces (510 grams) and insulated with Patagonia's
proprietary, plasma-treated, water-repellent Encapsil™ 1000-fill-power
down, the belay parka is unparalleled in warmth for its weight, designed
for alpinists to take into the burliest of conditions.
"Patagonia
has insisted on taking an intensive scientific and holistic approach to
do more, but with less environmental harm," notes Randy Harward, vice
president of advanced research & development at Patagonia, "Even
with these stringent guidelines, we've developed the highest-performing
down technology available anywhere. This has been a five-year R&D
project in the making, and we are eager to integrate this technology
into future styles beyond the Belay Parka."
Water-repellent down
garments are now available from several manufacturers. Patagonia,
however, has taken a unique approach - one that not only produces
water-repellent down, but delivers a significant advantage no one else
can provide: unprecedented, 1000-fill-power. Encapsil™ patented
technology uses a safe silicone-based chemistry that is free of
fluorocarbons. Patagonia's down is sent through a proprietary machine
and agitated with low-level radio frequency waves until the surface of
the down's molecular structure begins to shift. A tiny amount of
siloxane is then deposited onto each plumule of down, adhering to its
changed molecular structure in a virtually permanent way. The result is
down that is hydrophobic, stronger and loftier by 25%.
"This is
the most challenging design project I have ever worked on," notes Casey
Shaw, advanced product engineer at Patagonia, "To design this parka, we
had to develop new construction techniques that would allow us to
maintain perfectly baffled chambers, while insuring low bulk and
realistic production capability for the factory. Given the complexity of
this parka's design, our team had to fly to the factory to guide them
through the intricate construction and assembly techniques to ensure the
correct execution of the design."
Patagonia offers its most
thoughtful design in the Encapsil™ Down Belay Parka, with no detail
spared. Shell fabric is an ultralight 10-denier Pertex® Endurance nylon
ripstop with a polyurethane dry coat, providing excellent water
repellency. The hood is baffled and helmet-compatible, with a single
drawcord that provides a small draft collar of down around the face,
creating a microclimate to help prevent frostbite on exposed skin.
Variegated baffles across the parka are smaller in high-compression
areas to help keep down from shifting, and a double-baffle wind flap
behind the zipper completely seals out cold and wind. No
moisture-holding materials are used anywhere in this parka. Exterior
hand pockets are independently insulated to retain warmth even when
open, and the high positioning keeps them away from the harness line. A
unique pull-system at the hem allows for adjustment of the drawcord from
inside or out, eliminating harness entanglement, and a mini-snowskirt
keeps out wind and snow from below without compressing the down in the
lowest chamber.
"Not only is this parka functional, it is also
beautiful," notes Lee Turlington, vice president of global product at
Patagonia, "If you are going to make the best possible product, it needs
to be perfectly tailored and clean-finished. It is incredibly hard to
clean-finish a garment like this - it turns a technically superior belay
parka into a work of art."
The Encapsil™ Down Belay Parka will
be available in special-edition, limited quantities, and will be for
sale at www.patagonia.com, and in the Patagonia Boulder and NYC
Meatpacking retail store locations.
Please click here to view a video on the design process, and the people, behind the Encapsil™ Down Belay Parka.
About Patagonia
Patagonia,
Inc., based in Ventura, California, is a leading designer of core
climbing, snow, outdoor, surf and sport-related apparel, equipment,
footwear and accessories. The company is noted internationally for its
commitment to authentic product quality and environmental activism,
contributing over $49M in cash and in-kind donations to date.
Incorporating environmental responsibility into product development, the
company has, since 1996, used only organically grown cotton in its
clothing line. Committed to making its products landfill-free, the
company’s entire product line is recyclable through its Common Threads
Initiative. The company also advocates corporate transparency through
its interactive website, The Footprint Chronicles, which outlines the
environmental and social footprint of individual products. For more
information, visit www.patagonia.com.
Contact:
Jess Clayton, 805-667-4755, jess.clayton@patagonia.com
Jen Rapp, 805-667-4768, jen.rapp@patagonia.com
Written By: Jennifer Rapp
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