Business people :Easton-Bell Sports Names Bernie Doering as Action Sports Sales Leader

Industry Veteran to Lead Sales for Giro, Bell, Blackburn and Easton Cycling Brands

VAN NUYS, Calif.--(BUSINESS WIRE)--Easton-Bell Sports, Inc. – a leading designer, developer and marketer of innovative sports equipment and accessories under the Easton, Bell, Blackburn, Riddell and Giro brands – today announced that Bernie Doering will rejoin the company as Senior Vice President – Global Sales, IBD and Action Sports. Mr. Doering will report to Terry G. Lee, Executive Chairman and CEO, Easton-Bell Sports. 

Mr. Doering is a veteran sports industry sales leader, having spent more than 20 years at Nike in a variety of management roles. From 2010 through mid-2012, he served as Senior Vice President, Global Sales – Action Sports, for Easton-Bell Sports.

“We are pleased to have Bernie rejoin our company. His expertise and proven success building long lasting customer relationships – along with his affinity for our brands – will be a tremendous asset to our business,” said Mr. Lee.

“I am very excited to return to Easton-Bell Sports and see enormous opportunity ahead,” said Mr. Doering. “As an avid cyclist myself, I am passionate about Easton-Bell Sports products. I look forward to continuing to grow our brands in the markets we serve.”
Through his industry leadership and knowledge of the market place, Easton-Bell Sports will be well positioned to achieve deeper brand and product penetration within the North American IBD network, national accounts and global distribution.
 
About Easton-Bell Sports
Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Easton, Bell, Giro, Riddell and Blackburn. Its products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Van Nuys, California, the company has 34 facilities worldwide. More information is available at www.eastonbellsports.com.

Contacts
for Easton-Bell Sports, Inc./ Mark Riedy, 415-302-2923 / mark@trueoverdrive.com