In a move that dispels the myths and competitive nature between the fashion tradeshows of yesteryear, the shows that comprise Modern Assembly will provide an ideal mix of resources in the right environments, with the utmost of convenience by co-locating and cross-marketing. Starting this February, Modern Assembly will present a strategic, unified and global approach to promoting Las Vegas as a major fashion destination, to elevate the experience for all participants. Modern Assembly will enrich the Las Vegas market by enabling retailers to shop authentic shows that have real roots and meaningful solutions for a complete array of industry segments and will offer buyers an unparalleled experience that values and promotes a vast range of selection, fine-tuned merchandising and a high-level of customer service.
For the August 2013 launch of Modern Assembly, Agenda, the Los Angeles, California-based show centered on action sports and streetwear will make its Las Vegas premiere. Liberty, a new show concept by industry veteran and original Project Show founder Sam Ben-Avraham, will debut with a selection of 250 core comtemporary men’s and women’s labels. Those two shows will join Capsule, AccessoriesTheShow, MRket and Stitch, which already call the Venetian Resort and Sands Convention Center home. AccessoriesTheShow (women’s accessories), MRket (classic to contemporary menswear) and Stitch (better to contemporary women’s RTW) are part of the BJI Fashion Group, which in 2005 launched events in Las Vegas to exclusively serve the better market. Capsule, the high-end, directional contemporary show featuring a tightly edited selection of men’s and women’s labels will kick off its sixth Las Vegas edition.
For more info: themodernassembly.com
( Source agendashow.com )
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