Under Armour announced that Marcelo Ferreira da Silva will serve as a
consultant to help the brand establish its Brazilian entity and to
organize business operations in that region. Marcelo, currently serving
as CEO of Fototica Ltda – Group Grandvision, brings nearly 20 years of
executive leadership experience to this new relationship, including a
decade as President of Adidas Group, Adidas do Brasil Ltda.
“Marcelo’s
passion, leadership and experience in this critical South American
market are among the most impressive in the industry, and I am very
excited for Under Armour to leverage his unique perspective,” said
Charlie Maurath, president of international, Under Armour. “Under
Armour is deeply committed to continued international growth, and
Marcelo’s knowledge of the Brazilian landscape can benefit the brand for
many years to come.”
Marcelo, who will report to Charlie
Maurath, president of international, has served in numerous executive
capacities in the sports apparel space over the past two decades. Upon
the opening of Under Armour’s pending Brazilian subsidiary, the brand
anticipates that Marcelo will transition to a role of Managing Director
of this entity.
( Source Under Armour through SportsOneSource )
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