New products : Vision Streetwear Releases Its Fall 2013 Line

DENVER (July 9, 2013) – Vision Street Wear®, legendary skate and street wear brand, releases its Fall 2013 collection of men’s and women’s footwear, t-shirts, fleece, and accessories. Since hitting the scene more than 35 years ago, Vision Street Wear has been recognized for its iconic pieces that emphasize bold graphics and irreverent design.  This season’s collection will feature the “Original Street Style” silhouettes that made Vision Street Wear a household name, paying homage to its heritage, while using updated patterns and new materials to connect with today’s youth.

“We are really excited about our new Fall line,” says Vision brand manager Mark Encinias. “Vision Street Wear has always been on the cusp of what’s innovative in skate and street wear, and we believe both old and new Vision fans will enjoy our modern take on the original classics.”

Following a successful collaboration with innovative, New York-based fashion retailer Opening Ceremony, Vision Street Wear will release its latest namesake line this Fall. The collection includes 11 men’s styles, including the legendary Suede Hi in three colorways, the return of the Supertrick hightop and several canvas and nylon styles. Additionally, there are six new women’s designs, inspired by bright and striking patterns from across the globe, including contemporary interpretations of Vision Street Wear’s signature graphics and design. 

“The Fall line includes the most extensive women’s collection the brand has had in years,” Encinias said. “And the new styles represent an amazing combination of authentic Vision attitude and edge with updated, relevant styling.”

To support the Fall 2013 collection, Vision will be launching its new “Original Street Style” marketing campaign. The multi-media campaign will feature full-page print ads, online media, direct marketing, retail partnerships and two collaborations with street culture ambassadors Melody Ehsani and DJ SOSUPERSAM. World-renowned LA-based jewelry designer Melody Ehsani partners with the brand on a video project that showcases her personal style and shows how she is influenced by both skate and street culture. LA native Samantha Dueñas, better known as DJ SOSUPERSAM, joins the Vision crew as the brand’s first female ambassador in several years. Formerly a singer and dancer, Sam’s passion for music has transformed her into one of the most sought-after DJ’s on the club scene, as she is recognized for her technical foundation, genre-bending mixtapes, and unforgettable stage presence.  

Vision Street Wear’s Fall 2013 collection includes:
·       VSW Men’s Footwear
o    Eleven styles retailing between $45 – $75
o    A mix of suede, nylon and canvas uppers
o    A variety of solid colors including black, red, charcoal, brown and white are offered along with combinations of black/blue and black/grey
·       VSW Women’s Footwear
o    Seven styles retailing between $45 – $65
o    A mix of suede, nylon and canvas uppers
o    A variety of solid colors including black, brown and white are offered along with combinations of grey/pink, black/lime, white/spearmint, tan/orange and black/pink
·       VSW T-Shirts & Fleece
o    Ten styles retailing between $25 – $70
o    T-shirts feature tri-blend fabric technology
o    Featuring different styles for both men and women
·       VSW Accessories  
o    Three styles retailing between $20 – $32
o    A Flexfit, Trucker and Knit Beanie are offered for both men and women this season

The Fall ’13 collection will be available at select retailers this Fall. The entire line will be available at visionstreetwear.com with staggered release dates throughout the next few months.

By Press release