Business people : New marketing Chief at Salewa

Bolzano / Italy. Maurizio Priano just launched at Salewa as a new marketing director. The 42-year-old is responsible for the international marketing team at the company headquarters in Bolzano. He reports directly to Massimo Baratto (Group CEO), who previously oversaw this task.

Priano reinforced the South Tyrolean mountain sports specialist in the areas of international marketing trade marketing, event management, line management, communications, PR and social media.

Priano has many years of experience and fallows worked as European Marketing & Retail Manager for the Norwegian Sportbekleider Helly Hansen for the past eight years. In his spare time he is an avid sailor, skier, snowboarder, kite surfers, wind surfers. Moutain bikers and swimmers. rs