“Our goal continues to evolve by bringing the best elements of successful in-store merchandising,” Levy said. “Something as simple as knowing where to find great mannequins will definitely take the legwork out of doing the research when your day is already overbooked with other everyday tasks.”
The new format of the page gives a quick look at the Latest Trends, articles written by Levy for SIA’s monthly newsletter that review different techniques and give real-life visual merchandising examples.
The new Visual Merchandising Resource Library provides dozens of links Levy refers to when she is looking for fresh ideas and sourcing materials – from mannequins and flooring to signs and blogs.
Additionally, SIA’s series of Merchandising Guides developed in conjunction with Levy are now all in one easy-to-browse location. Each guide is designed to target specific retail spaces that require extra special attention, like the cashwrap area, window displays and hardgoods section. Levy draws her inspiration for these guides from retailers in snow sports and other industries.
“Because when you are stuck for new ideas, the next great one can come from an unexpected source,” commented Levy.
Effective merchandising is key to success according to Fischer van Gulden, hardgoods buyer for Alpine Shop in South Burlington, VT.
“Visual merchandising strategies are critical to sales,” van Gulden said. “For instance, by not putting big price tags on our hardgoods, we’re able to start a conversation with the customer that is based on need, not price. It’s all about making sure you are properly fitting that customer with the equipment that is a perfect fit for them and their ski/snowboard style.”
For quick tips, retailers can draw from merchandising-specific SIA Pins on the Winter Sports Merchandising as well as the perennial favorite Merchandising Mondays, also posted to SIA’s Facebook and Twitter.
Contact Lindsey Auer at LAuer@snowsport.org with any questions about SIA’s new Winter Sports Merchandising section.
Celebrating its 60th anniversary in 2014, SnowSports Industries America
(SIA) is a nonprofit member-owned trade association with a long history
of working to support the snow sports industry. SIA works year-round
with North American snow sports suppliers, retailers, resorts, reps and
service providers to develop products and programs for their individual
and collective business needs. With member support and industry
participation, SIA annually hosts the industry’s largest core winter
sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org.
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