The latest version of BikeRoar’s DemoDay iPad App is to be launched at the Santos Tour Down Under (TDU) UCI WorldTour cycling event. The launch will be done in conjunction with BMC (distributed by Echelon Sports, Australia), Cervelo and Focus Bikes (distributed by Derby Cycle Australia). The Santos Tour Down Under is scheduled for January 19–26 in Adelaide, Australia.
BikeRoar’s DemoDay App is a licensed iPad App for manufacturers to use during demo events. The app handles the user registration process, manages and tracks the event inventory and captures reviews. Included with the license is a pre and post-event marketing package to drive additional riders to the event and convert riders into customers post event.
The latest release of BikeRoar’s DemoDay App features a new, simplified registration process for the riders, while capturing valuable data in a digital format for the manufacturers such as the rider’s details and which bikes they rode.
“The main benefit for the manufacturers is the simplicity of setting up events and adding inventory. This, along with our pre and post event support, has created a lot of interest in the marketplace. As brands continue to increase their marketing spend on demo events, they want tools to capture information, gauge the success of their events and capture user experiences,” said Dax Neech, BikeRoar’s Global Business Development Manager.
The DemoDay App analytics provide meaningful analysis live during the event. Post event our detailed analytical reporting and customer lists enable manufacturers and distributors to measure the success of their Demo Programs and generate targeted marketing campaigns from the data.
BikeRoar DemoDay App features include:
· Rider registration process
· Fast bike sign in/out turnaround
· Enhanced demo fleet security
· Digitally signed customizable indemnity forms
· Inventory control and management during events
· Real-time reports during events
· Detailed post-event analysis and reporting, facilitating marketing follow-up
· Customer product review generation
· Support for multi-device networking when internet access is not available
· Event management version for large-scale multi-brand events.
Managing Director of Echelon Sports Chris Langdon states; "Echelon is looking to ramp up their Test Ride Program for 2014 to showcase the new range of BMC bikes. We are excited to be using BikeRoar's DemoDay App for our BMC Test Ride Days; it will provide a streamlined process for booking the bikes and will allow the consumers more time to focus on riding and less time filling in paperwork.”
Graeme Moffett, the Managing Director of Derby Cycle Australia, comments; "We are excited to be working with Bike Roar during the TDU. Their DemoDay App will streamline the signup for any rider wanting to test a Focus or Cervelo bike. With the new Focus Izalco MAX and Cervelo R5 and S3 models available for testing, we believe the Bike Roar DemoDay app will help manage the huge demand to test-ride these bikes."
The optional Event Management version of Bike Roar’s Demo Day App assists large-scale event organizers to coordinate bicycle demos and manage demo inventory for multiple manufacturers and distributors at a single event. It is slated for initial use at a number of major events throughout Europe and the USA in 2014.
About BikeRoar:
Founded in 2011, BikeRoar is a breakthrough cycling website platform. BikeRoar has combined unbiased reviews, buying guides and product advice with a powerful, location-based, dealer search function. Cyclists are now able to find the products they want, along with pricing and availability, from their local independent bicycle dealers (IBDs). BikeRoar allows IBDs to promote their inventories, staff knowledge, service options and to improve their consumer base, while increasing their business’ visibility, making it easier to locate.
For more information about BikeRoar, visit www.bikeroar.com.
About the App:
The BikeRoar DemoDay App is a custom built mobile platform designed by BikeRoar to help manufacturers and distributors drive their DemoDay programs. The newly released 2014 version features a fast-track signup process.
By providing on the fly analytics, and detailed backend reporting, manufacturers and distributors will be able to gain precise analytics on the performance of every individual product using specific criteria, as well as to assess the performance of their entire Demo Program.
Using the BikeRoar DemoDay App, manufacturers can build detailed consumer lists from the App’s report system, helping dealers convert Demo rides into sales. At the same time, the App produces valuable product reviews generated during the events, assisting online consumers with their product research and stimulating positive purchasing decisions.
To learn more about BikeRoar’s DemoDay App, please contact media personnel listed below.
Media Contact:
Dax Neech - BikeRoar Global Business Development Manager
Email:dax@bikeroar.com / Phone: +61 7-3382-5043 (Australia) / +1 (213) 233-1632 (USA)
+31 20 811 0809 (Europe)
By press release
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