The Clymb, the fastest growing
online retailer of outdoor and active lifestyle gear, apparel and
adventure travel, is bolstering its executive team with the addition of
Chief Marketing Officer, Tom Vogl. Vogl brings years of experience in
both tech and outdoor retail, working in top marketing positions for
Dell, REI and Redfin.
“Joining The Clymb gives me a chance to combine my love of the
outdoors with the opportunity to work for a company that’s on the
forefront of ecommerce innovation,” states Vogl. “I’ve always been
passionate about helping introduce others to outdoor activities and it’s
exciting to be a part of a company making those activities more
affordable and approachable.“
In his most recent role at Redfin, an
online real estate brokerage, Vogl built and led the marketing division
of the company. Prior to Redfin, Vogl acted as REI’s senior vice
president of marketing where he helped reduce the retailer’s reliance on
print marketing and led the transition to online and mobile. After
joining Dell in 1998, Vogl took his first ecommerce role, helping to
launch its direct-to-consumer online business in 1999.
“As we mature as a company and increasingly focus on achieving
sustainable and predictable growth, the role marketing plays in our
business is becoming much more important,” states Kelly Dachtler, The
Clymb’s co-founder and CEO. “Tom brings with him not only the expertise
necessary to strengthen our marketing department, but also a fierce
dedication to helping us fulfill our mission to increase the well being
of the planet and its inhabitants by inspiring human powered adventure.”
Excited to be back in the outdoor industry, Vogl hopes to be able to
spend more time outside of work volunteering and participating in
non-profit activities that benefit outdoor recreation and access to
public lands.
About The Clymb
For those who find their passion in the outdoors, The Clymb
inspires human-powered adventure by delivering member-exclusive pricing
on premium brands and experiences. With millions of members, The Clymb
is the outdoor industry’s fastest growing online retailer. Founded in
2009 in Portland, Oregon, by a seasoned team of outdoor and sport
industry veterans, The Clymb was named one of Outside’s Best Places to
Work in 2012 and 2013. www.theclymb.com
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