Unlike a shop-in-shop system, it's not just about the large and attractive product presence in the store, but also to the brand experience. In addition to the full range of products offers the dealer to test and bikes and stands for the best service and workshop quality. An active annual program in which you can get to know the e-bikes and the brand Riese & Müller, completes the concept.
In "Fahrrad Fuchs" are for example wine tours in the nearby Palatine, information sessions with Markus Riese and Heiko Mueller and cooperation with the bus tour organizers Bender travels. In addition, from 2013 found factory tours held at the Darmstadt premium manufacturer from whom can look at the store customer experience, where his e-bike comes from and how it is built.
"Behind the concept is the realization that the e-bike sales is an experience that begins before the sale and goes far beyond the consultation. This experience as a manufacturer, we want to actively shape together with the merchant. "Explains Heiko Müller, CEO of Riese & Müller.
In business, the presence of Riese & Müller is clearly visible. All e-bike models from Riese & Müller and the second brand blue label stand there in front of a large wall which is held in the clear Riese & Müller look. The heart of the store is an experience illuminated Riese & Müller information terminal, in the consultations conducted and the desired product can be configured along with the dealer.
"This is how e-bike sales fun!" Judge Andrea resentment and Jürgen Fuchs, the two owners of the first Riese & Müller Experience Stores.
"More experience stores in German-speaking in the pipeline." Says Heiko Müller.
( Source Riese & Müller)
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