Vibram appointed John McMahon as director of marketing. McMahon has over
15 years of marketing expertise in the footwear and athletic apparel
industry, including several years at Reebok.
“John has an
impressive track record for leading marketing innovations, successfully
launching new product concepts and gaining strong returns on sponsorship
investments,” explained President and CEO Mike Gionfriddo. “He will be
instrumental in successfully globalizing and unifying our marketing
efforts.”
At Reebok, McMahon developed expertise in many facets
of marketing, including sports marketing , brand communications and
retail marketing. His impressive retail marketing background includes a
groundbreaking deal with automated retail partner Zoom Systems to secure
locations in malls, airports and military bases nationwide; and, to
leverage the rapidly growing women’s division, he helped open a new
channel of distribution with leading retailer Destination Maternity.
As
Reebok’s marketing director of the Sports Licensed Division, McMahon
oversaw eight years of double digit growth from exclusive license
agreements with the NFL, NHL and NBA, working closely with over 500
professional team athletes. McMahon was named a 40 Under 40 Honoree by
Sporting Goods Business, recognized for several key initiatives,
including the "Be a woman, Be a fan" NFL campaign, resulting in 80-plus
percent growth in the NFL women's apparel business for Reebok.
“I
am excited for the opportunity to be a part of such an innovative and
well established brand,” explained McMahon. “And, I look forward to
working with my colleagues in both the U.S. and Italy to successfully
launch creative footwear solutions.”
Headquartered in northern
Italy with US offices based in Concord, MA., Vibram is recognized
worldwide as the leader in high performance soles for outdoor,
recreational, work and fashion footwear and is relied on by the world’s
greatest climbers and athletes. In 2006, Vibram introduced its first
finished product: Vibram FiveFingers, a revolutionary and patented toe
shoe and an unrivaled alternative to conventional footwear.
By press release
Great info. Lucky me I ran across your blog by accident (stumbleupon).
RépondreSupprimerI've book marked it for later!
my weblog :: No Nonsense Muscle Building Pdf