The Secret Grip represents the first time in nearly two decades that Nicklaus has given his endorsement to equipment not under the Nicklaus Golf banner. He will appear in promotional materials for the product and use it on his own clubs. Beginning in March, the Secret Grip will be available at Dicks and Golf Galaxy retailers nationwide.
“Throughout my career, all my golf clubs were back-weighted,” Nicklaus said. “The main benefit was that it helped slow down my hands and reduce dispersion. There are a lot of people who could benefit from the philosophy that I used and that is why we have been working with Boccieri Golf. If we can make the game easier and thus more enjoyable for people, that’s not only a good thing for them, it’s good for the game of golf.”
The Secret Grip is designed to be installed quickly and affordably on every manufacturer’s clubs. Its heavier weight raises the club’s balance point, promoting consistent crisp contact for greater control and distance. This is achieved via a tungsten weight in the butt-end, combined with a compound that’s 40-percent heavier than what’s used in standard grips.
“Extensive research and testing has proven that counterweighting helps everyone from the high-handicapper to all-time greats like Jack,” says Stephen Boccieri, President and CEO of Boccieri Golf. “With the Secret Grip, players benefit from our unique weighting system without changing the brand or style they prefer. It is really like getting a new set of clubs.”
Prototypes of the Secret Grip were unveiled last year and garnered praise from dozens of leading media outlets. This included receiving “Top Products from the 2012 PGA Show” honors from Golf Digest and GOLF Magazine. Recent consumer launch-monitor testing of more than 500 players showed 95 percent reported a strong preference for the Secret Grip versus traditional grips.
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