Business news :OutDry moves into the backpack business with a new application

OutDry, the marketer of waterproof breathable laminates for gloves and footwear, is exploring new business opportunities for its membranes.

At ISPO MUNICH, the Italian company, owned by Columbia Sportswear, presented a new application designed to make backpacks waterproof. There had been multiple attempts to create this sort of products over the past decades, but their success was limited by constraints in terms of weight and functionality.

OutDry promises that it has overcome such problems with new technologies that will be ready for market introduction by spring 2014. The new application will be launched via two models by Mountain Hardwear, which is equally a brand of Columbia Sportswear.

by SGI Europe

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