New products :ASICS Serves an Ace with the Introduction of Tennis Racquets

IRVINE, Calif.--(BUSINESS WIRE)--To kick off the 2013 Tennis season, ASICS America Corporation is excited to expand its commitment to the sport of Tennis with the introduction of racquets to the brand's existing product mix. A first for ASICS, this collection has its sights set firmly on the club player market, with three innovative oversized models designed to provide a great on-court experience. These additions provide ASICS with a complete tennis product line: shoes, racquets, apparel, bags and accessories...everything to meet the needs of the tennis enthusiast.

The innovative design of all three racquets includes longer main strings, a fan-shaped stringing pattern, and a unique, teardrop-shaped frame. The result is a larger center radius that provides adult recreational and club players both increased power and spin.

"We continue to increase our brand beyond running and demonstrate our passion for all sports," says Kevin Wulff, CEO of ASICS Americas. "We offer a range of products that embrace the authentic spirit of athletes who compete for fun or at a high level of competition. Our new racquets will give the adult players the competitive edge they desire."

Racquets will be available starting in January 2013 in specialty tennis and pro shops along with online retailers. The suggested retail price for each of the three racquets is $189.

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as, other athletic footwear, apparel and accessories. For more information, visit www.asics.com.
The stripe design featured on the sides of ASICS^® shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world.


Contacts

ASICS America Public Relations:
Melinda Hutcheon, 949-266-7029 / melindah@asicsamerica.com
or
Allison+Partners / 646-428-0667 / ASICS@allisonpr.com

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