Retail news : Intersport Germany, increased sales in 2012 by 2.2 percent

The dealer network Intersport reports for the year 2012 in Germany a sales increase of 2.2 percent compared to 2011. Total Intersport began in the previous calendar year to a single trading volume of 2.76 billion euros.

Press Conference at the ISPO Munich presented the two board members Klaus Jost and Kim Roether the business of the assembly in 2012.
 
Dotted especially strong months had at the beginning of the year. "Christmas was clearly too warm and has cost us valuable points in the year-end rally growth. Encouraging is the positive development in the segments multi sports, winter sports and running with partially double-digit growth, "said Jost.

In team sports, the Intersport was through to the UEFA Euro realize a special effect. The event delivered in June sales increased by eight per cent compared to last year. In the current year without major events reinforcing the Intersport their commitment to health and fitness.
In March 2013, the association climb into the multi-channel commerce.

Megaproject Multichannel

With the project team under high pressure marketing director Harold Rubrech and Intersport multichannel CEO Jan-Thomas Metge working on the launch of the online shop for the federation. Since the project started on 1 June 2011, the authorities do not have coordinated more than 100 employees and 32 service providers who connect in 13 subprojects 80 and 28 interfaces and systems linked together. 

 "Today we have found a dealer by the customer on the Internet and this offensive live. With the launch of the multi-channel distribution, we give the right answer to our competitors in e-commerce. Remains limited, the number of pure online retailer in their ways on the Internet, we do not, "said Roether.

( german source spomo.de )