OutsidePR, a Bay Area outdoor-industry public relations firm, today
announced that it has reached an agreement to represent Moji for a
wide-ranging public relations campaign in 2013.
Moji makes the
best self-massage products available in the active world. The company’s
dynamic sports massage products -- like the Moji 360™ Massager and the
Moji 360™ Mini Massager -- help address muscle soreness, fatigue,
stiffness and medical conditions like Iliotibial band syndrome and
plantar fasciitis. With increasing and highly-credible evidence
suggesting that massage is a crucial component to post-exercise recovery
-- including a recent study from U.C. Berkeley and McMasters University
-- both Moji and OutsidePR have pledged to educate active outdoor
athletes on the importance of massage.
“We had known about
OutsidePR for quite some time, but didn’t know that we’d ever really get
to work together,” said Moji’s director of marketing, Michelle Nadeau.
“Their practice area, especially their uncanny success with women’s
magazines, is a perfect fit for Moji as we continue to grow rapidly.”
OutsidePR
president Gordon Wright noted that, “We flat-out fell in love with Moji
at the Winter OR Show this year, especially since we went to their
booth towards the end of a long day and used their products to bounce
back from show fatigue. The products are fantastic, and their team
happens to be immensely fun and energetic, which is going to make for a
very productive partnership.”
Moji plans to add to and revamp its
designs in 2013, and the company also makes a wide range of icing and
heating packs, including those for knees, backs and necks.
About Moji
Moji
was founded in 2007 with the goal of keeping people active and
pain-free. Founder Victor Viner, has surrounded himself with a team that
brings industry expertise in the areas of product design, sports
medicine, material science, manufacturing and content development. Moji
designs and sells its premium products for post-activity recovery and
warm-up, post-operative and rehabilitating patients, and will continue
to innovate into active recovery products consisting of sports massage,
ice and heat therapy. Moji is a registered trademark with
patents-pending on multiple products and is headquartered in Glenview,
IL. For more information about Moji, go to http://www.gomoji.com and
follow them online at www.twitter.com/gomoji and
www.facebook.com/gomoji.
About OutsidePR
OutsidePR is a
Northern California-based boutique agency focused on outdoor and
fitness-related enterprises. Among its clients are GU Energy, Injinji
Footwear, Pearl Izumi, Hydrapak, Road ID, DownTek, Torch and Street
Strider. For more information, please visit www.OutsidePR.com
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