Founded in 1963 by Richard K. Swandby, Exhibit Surveys was the first to use data to substantiate the value of exhibitions, including the development of many now-standard benchmarks of audience quality and performance such as Net Buying Influences, Potential Audience, Traffic Density, Exhibit Efficiency, and Cost-Per-Visitor Reached.
“Technology has transformed the industry, yet some things haven’t changed at all,” commented Swandby, who retired in 2005. “It still comes down to face-to-face communication with the right people, and that’s what has to be accomplished in every exhibit. I’m very pleased with Exhibit Surveys’ accomplishments over 50 years, and I heartedly congratulate Skip and his team for skillfully continuing the mission of Exhibit Surveys.”
“Much of Exhibit Surveys’ long-term success and relevancy is attributed to the foundation Dick Swandby laid and the remarkable team of professionals who have been part of our company throughout the years,” comments Jonathan "Skip" Cox, CEO and president, Exhibit Surveys Inc. “We will continue to lead the industry because of the quality, skill and dedication of our staff.”
“Face-to-face marketing has come a long way since Exhibit Surveys was founded fifty years ago. But much of that change has been a direct result of the company’s contributions to this industry. Today’s trade show marketers are more informed, educated, and strategic because of the five decades worth of work and data the company has produced,” said Travis Stanton, editor, EXHIBITOR Magazine. “Congratulations and kudos, but also gratitude and appreciation, are in order. Exhibit Surveys’ five decades of data and dedication is a milestone that should be celebrated not just by the company, but by our entire industry.”
In addition to booth activities, Exhibit Surveys’ executives will be teaching classes at the conference:
Skip Cox, CEO and president:
Advanced Learning Session: Steps for Developing an Event Strategy that Matches Your Company's Business Priorities - with Dax Callner, cofounder, Crux LLC.
Authors Executive Series: ROI Measurement and Analysis Techniques - with Marty Smith, founder BuyerBehaviorMETRICS
Ian Sequeira, executive vice president:
Selecting the Right Shows: The Critical Decision
Using Surveys to Measure Your Performance in Trade Shows and Events
Joe Federbush, vice president, sales and marketing:
You Know What to Measure - But How Do You Actually Measure It?
Why Can't We Just Get Along? An Interactive Conversation about the Challenges of the Multi-Generational Workplace
About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.732.741.3170. To download a free white paper, “Beyond ROI and ROO: Using Measurement to Enhance Decisions and Improve Exhibit Results,” go to www.exhibitsurveys.com/whitepapers.
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
Written By: Marilyn Kroner
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