W. L. Gore & Associates (“Gore”), inventor of GORE-TEX® high
performance fabric technologies, and global athletic leader New Balance
announced today three new collaborative styles for fall 2013. New
Balance and Gore have collaborated before and this fall 2013 New Balance
and Gore will offer the Minimus 10 Trail, Minimus 80 Multisport and 910
Trail all featuring GORE-TEX® product technology to provide complete
waterproofness protection and breathability to these popular styles. The
New Balance GTX styles will begin to launch at retail in September 2013
with the suggested retail price ranging from $119.95 for the Minimus
styles to $134.95 for the 910 Trail.
The New Balance Minimus 10
Trail GTX and the Minimus 80 Multisport GTX both come from Minimus DNA
with barefoot-friendly interiors, an anatomically correct NL-1 natural
last with its signature forefoot shape and 4mm off-set from heel to
forefoot. The New Balance Minimus 10 Trail GTX is designed to encourage
more of a forefoot or mid-foot strike while the Minimus 80 Multisport
GTX is an all-purpose shoe with cushioning underfoot and overall
protection to endure a full day of adventure in the outdoors.
The
910 Trail GTX offers trail runners the best of both stability and
cushioning using a new trail specific fit in the UL-1 last. The new UL-1
last has an 8mm off-set from heel to forefoot combined with the go-fast
superior cushioning of New Balance REVlite gives trail runners the
confidence and comfort to conquer the trails with speed.
All
three styles incorporate GORE-TEX® Extended Comfort technology, which
means every component of the shoe and how it’s constructed is tailored
for optimal breathability to ensure the footwear is ideal for highly
aerobic activities. "The combination of Gore technology with these New
Balance innovative designs is a successful example of continued
collaboration between both brands working toward satisfying the runner's
need for protection and comfort in light weight and exceptionally
fitting running footwear," said Kirk Christensen, global running
footwear product specialist at Gore.
“We are always looking for
ways to design innovative product that will benefit the runner and meet
their every performance need,” said Bryan Gothie Senior Product Manager
at New Balance. “By adding the GORE-TEX® brand to these light weight
styles, we are able to diversify our outdoor offerings and further
improve the consumer’s experience.”
The Minimus 10 Trail,
Minimus 80 Multisport and 910 Trail with GORE-TEX® will be available in
men's and women's sizing and multiple widths this fall 2013. The Minimus
10 Trail GTX launches at retail in September, 910 Trail GTX in October
and the Minimus 80 Multisport GTX in November 2013.
For more information please visit www.newbalance.com.
ABOUT NEW BALANCE
New
Balance, headquartered in Boston, MA has the following mission:
Demonstrating responsible leadership, we build global brands that
athletes are proud to wear, associates are proud to create and
communities are proud to host. New Balance is currently the only
athletic shoe company that manufactures footwear in the U.S. with 25% of
our North American footwear shipments produced at five New England
facilities. The company also operates a manufacturing facility in
Flimby, U.K. New Balance employs more than 4000 associates around the
globe, and in 2012 reported worldwide sales of $2.4 billion. For more
information, please visit http://www.newbalance.com.
About W.L. Gore & Associates:
With
more than $3 billion in annual sales and approximately 9,500 employees
in 30 countries worldwide, W. L. Gore & Associates, Inc., provides
diverse, high-performance solutions in consumer, industrial, electronic,
medical, and surgical markets. As well-known for its unique corporate
culture as for its products, Gore's 50-year success story rests equally
on product and organizational innovation. Perhaps best known as the
inventors of expanded PTFE (ePTFE) and the makers of GORE-TEX® fabric,
Gore is a leading manufacturer of thousands of advanced technology
products that comprise a breadth of capabilities.
GORE,
GORE-TEX, and designs are trademarks of W. L. Gore & Associates,
Inc. ©2013, 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE,
gore-tex.com
Cynthia Amon / camon@wlgore.com / 410-506-2647
New Balance Contact:
Mary Lawton / mary.lawton@newbalance.com / 617-746-2525
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