Ogden, UT—March 7, 2013—Amer Sports Winter and Outdoor Americas
announces the appointment of Mark McCambridge as its new USA outdoor
brand manager. Among many duties, McCambridge is responsible for
adapting global brand strategies to the domestic market and
strengthening alignment with product, digital, community marketing,
in-store excellence and public relations teams.
McCambridge comes to Amer Sports with more than eight years of
professional experience internationally in the outdoor industry. Most
recently, he worked as marketing and public relations coordinator at
Scott Sports. He earned an International Master of Business
Administration degree from the Universitat de Valencia in Spain and the
University of North Carolina Wilmington. He has worked in four countries
and is fluent in four languages.
"As a lifelong outdoor
athlete, I couldn't be more excited to join the Amer Sports team,
working with two of the most dynamic brands in the industry," says
McCambridge. "From the core consumer to the broader mass market, I'm
really looking forward to connecting consumers to narratives and
experiences that reflect the adventurous and innovative nature of both
Salomon and Suunto."
Ashley Williams, Vice President of Marketing
for Amer Sports Americas says McCambridge is stepping into his new role
at a very exciting time for the Salomon and Suunto brands.
“Right
out of the blocks, Mark will have some exciting challenges with new
product launches and industry partnerships,” says Williams. “We’re
looking forward to Mark being part of the Amer Sports team and we’re
confident his in-depth industry experience will significantly advance
the Salomon and Suunto brands.”
McCambridge enjoys ski touring, trail running, mountain biking, surfing, swimming, cycling and water polo.
Amer
Sports is a sporting goods company with internationally recognized
brands including Salomon, Wilson, Atomic, Arc'teryx, Precor, Suunto and
Mavic. The company's technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and
outdoor activities. The Group's business is balanced by its broad
portfolio of sports and products and a presence in all major markets.
Amer Sports shares are listed on the NASDAQ OMX Helsinki stock exchange.
www.amersports.com
Written By: Hilary Hutcheson
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