24/04/2013

Business news : Argentina comes to the Spanish brand Joma sportswear

The local licensee will invest $ 15 million to bring the country to the firm that aim to stomp especially soccer and tennis

During the first six months, the company plans to produce about 30,000 items and 30,000 pairs of shoes, boots, etc..

According to the newspaper The Chronicle said Arturo Alacahan, president of Ka Argentina, during the second half of this year wear two football teams in the First Division with those who already have almost all closed, to which add up to six National B. They could also be part of the clothing of some Argentine players.

If it is intended that at first the plant that rises in Martinez will be sufficient to absorb the production capacity, if necessary work will be shared with the factories that the group has also Ka Slaughterhouses and Ramos Mejia where it produces stockings and shoes with other brands such as Kappa.

As acknowledged Alacahan, for the first six months of brand management aims to achieve a turnover of $ 40 million, while estimated to touch $ 100 million in 2014.

Joma born in 1965, and in 1984 began its international expansion. Today has subsidiaries in Spain, USA, Mexico, Panama, Hong Kong, Italy, Germany and the UK. It also has an extensive distribution network in over 70 countries.


Original Argentinian Source in spanish language iprofesional.com

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