An airplane, The Little Prince , or simply the face of Antoine de Saint- Exupery ? Finally, it will face the aviator who represent the College Saint- Exupery Lesneven in Brittany . As this College, French schools begin to American fashion by adopting their own logo declined on sweatshirts and T -shirts .
The company, founded in September 2004 and based in Ploudalmézeau , has embarked on the creation of logos last November. "Initially , only the institutions and Portsall Ploudalmézeau were concerned, explains Ronan Calvarin , CEO of Paria . But the idea was quickly seduced ! " The company in eight months nearly € 20,000 orders from twenty institutions.
"Associations of parents have passed the word between them," he admits. Also on mugs and bags
The Buzz has contributed to the success of the initiative. Create hoodies and t- shirts specific property is a "double benefit for us and for them it allows Paria make themselves known and revenue controls are used to finance projects mounted by parents. "
Paria provides a graphic related to the history of the institution. Each logo is unique and personalized. The humor may be appropriate in the proposals: Collège François -Mitterrand ( Portsall ) was renamed Fanch Mit and is represented by a frog. In the famous TV show of the 1980s, the Corny show is a frog, Kermitterrand , who played the role of the former president. The logo can also be declined on mugs or bags, as is the case for the school town of Kérichen (Brest) .
Ronan Calvarin thus benefits of school to contact the schools in the region , as well as in higher education , " which was scheduled for 2014. " If the returns are positive, this will involve a change of pace for the four employees of the company . Paria is also due to its regional roots : the graphics for printing , to the supplier, all guaranteed Breton : "We chose local companies as a guarantee of quality to our customers. "
By Lucile GIROUSSENS , Ouest-france.fr
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