Hawaiian Charger and North Shore Royalty Mason Ho wears the etnies Scout, and today the brand is proud to announce the global release of his signature colorway in dark navy. The etnies Scout is a breathable, flexible and extremely lightweight shoe. It embraces the key qualities of a surfer’s sandal while upholding the versatility of a traditional shoe.
A traveling, adventuring surfer like Mason Ho reaches for the etnies Scout when a sandal just won’t do. The footbed of Mason’s signature colorway features a world map that plots his travels, including his favorite surf spots and ASP events around the globe. Also pictured on the footbed is Mason’s middle name (Kaohelaulii) and the shark tattoo he shares with his dad and fellow surfer, Michael Ho.
From Mason Ho’s Point of View, when there are waves on the horizon, he is in the water. Once the waves subside, he waits beachside, scouting out the next swell. The Scout’s incredible comfort makes it the perfect traveling companion for anyone, anywhere to keep the spirit of adventure alive.
About Etnies
Etnies is an American footwear brand based in Lake Forest, California and owned by Sole Technology, Inc. with roots deeply embedded in skateboarding. etnies is primarily a maker of footwear designed for skateboarding, but in more recent years they have also created shoes and clothing for snowboarders, BMX and motocross riders, as well as surfers.
Started in France in 1986, the brand's original name was Etnics, derived from the word "ethnic," which was a nod to the skateboarding subculture. It was later renamed etnies due to legal issues. In 1989, Pierre-Andre Senizergues started marketing etnies in the United States as etnies, U.S.A.
etnies is considered to be the most accessible of Sole Technology's brands. While its other brands, eS Footwear and Emerica, focus more narrowly on skateboarding shoes, etnies has a broader appeal, designing shoes for toddlers, as well as etnies Girl, a line for girls and women.
Aside from shoes, the etnies collection also consists of other apparel. These include: shorts pants, T-shirts, hats, beanies, bags, jackets, accessories, tops and sweatshirts. etnies has outlet stores in the U.S. called etnies:exs that also carries other brands owned by Sole Technology, Inc. etnies sponsors many professional action sports athletes such as skateboarding, snowboarding, surfing, BMX, and motocross.
By press release
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