"Most often a person's weight loss journey starts with diet and a moderate increase in everyday physical activity," said Artem Petakov, co-founder and co-CEO of Noom. "But once they begin losing weight, we see a passion for fitness ignited in many. Integrating Noom Coach with Google Fit gives our users a new way to see that motivating correlation between weight loss success and physical activity. It opens up a new level of fitness tracking for those users progressing into more serious physical fitness challenges, that nicely supplements Noom Coach's fully integrated weight management tools."
Real Life Examples:
Seattle based Noom user, Carla, lost more than 100 lbs using Noom Coach for Android. What began for her as an effort to decrease joint pain in her knees led her all the way to running her first road race, a 5k race on Mother's Day of this year. Noom Coach was Carla's entry point to a healthier life. Her successful weight loss with the app has sparked a passion for exercise and she is now training for more road races in the months ahead.
Noom Coach's integration with Google Fit means that she'll be able to continue managing her weight by tracking her food intake and everyday activity with Noom Coach and its built-in pedometer -- all while progressing into apps that help her train for a specific sport like running. As Carla trains for the Seattle Half Marathon, Google Fit will easily let her see the correlation between her continued weight loss with Noom Coach and her more intense running workouts, which she tracks on Strava who is also a partner of Google Fit. No need to check one app to see your weight and another to review a run – with Google Fit, that data will all be surfaced in one, simple and motivating place.
Noom, Inc. creates fun and easy-to-use mobile apps that provide intelligent nutrition and exercise coaching to help users build healthier habits for life.
Noom provides research-backed products that help people achieve real, positive outcomes. The Company was the first mobile technology company to receive Pending Recognition from The Centers for Disease Control (CDC) Diabetes Prevention Recognition Program for the company's ability to deliver a lifestyle intervention, engagement and behavior change program to prevent type 2 diabetes. Noom was awarded a grant from the National Institutes of Health (NIH) and was also recently selected as one of seven healthcare startups chosen to participate in the 2014 New York Digital Health Accelerator (NYDHA).
Noom's apps boast more than 28 million installs worldwide and its flagship app Noom Coach for Android has been the #1 grossing Health and Fitness App since 2012 in the Google Play Store. Noom has offices in New York City, Berlin, Seoul and Tokyo.
SOURCE Noom, Inc.through PRNewswire by press release ©