GHOST won ISPO AWARD COMMUNICATION 2014

28. November 2014--Since 2013 ISPO has honored the best creative sports-related projects with the ISPO AWARD COMMUNICATION. Independent jurors selected a total of 32 winners, among them eight GOLD WINNERS and 23 WINNERS from 13 different categories.

The picture of the 4X World Champion 2014 Tomas Slavik was chosen as a winner of the ISPO award in the category Photography.

The expansion of the ISPO AWARD by adding the COMMUNICATION area offers an international platform for all creatives in the sports business. Their work embodies the form, image and impact of the world of sports as presented to the public. In 2015, agencies, marketing departments, graphic designers, film makers and photographers entered projects they published in the past year in the award competition. The independent jury evaluated all entries and selected the best submissions in multiple categories.

GHOST applied in the category Photography with the portrait of Tomas Slavik. Using Pro Rider, GHOST-Bikes has presented his pro champion in a new, unexpected way. The image presents a very strong mental connection between the athlete, team and his bike. Trust and respect is the key to feel safe and to excel.

Athlete: Tomas Slavik - 4X World Champion
Concept: GHOST marketing
Photography: Jan Kasl ©

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