Garmont Appoints Director of Sales and Opens Doors to North American Headquarters
“We have a strong opportunity to start fresh with a trusted premium brand,” notes Dodge. “We are passionate about bringing the energy of Garmont to mountain athletes here in North America. With Ben Palliser leading our sales efforts we will focus on developing an effective and mutually beneficial relationship with specialty retail stores.”
Ben Palliser has strong experience in outdoor footwear and apparel with a proven track record in sell-in and sell-through strategies with specialty retail. Prior to Garmont, Palliser was Director of Sales at Nikwax North America responsible for sales strategy, product launches, merchandising programs and business development. In addition, his sales agency background includes managing direction for key accounts including REI, EMS, Amazon, Forzani, MEC and Cabela’s. Prior to sales management, Ben worked at several notable outdoor and athletic brands including Merrell, Patagonia and New Balance.
“I am ecstatic to join Garmont and to showcase our amazing fit and quality with outdoor retailers and enthusiasts,” said Palliser. “We have a compelling story to tell that is both unique and relevant at specialty retail.”
In November, Garmont International named Bill Dodge as CEO of the North American subsidiary. Dodge has a strong history with performance footwear leading Salomon from its launch to a dominant position in North America and later serving as VP of Global Product Design and Development at Merrell. Over the last five months, Dodge has established Garmont’s North American offices and operations. Now with Ben Palliser at the helm of their sales efforts, they have laid the groundwork for a brand and product strategy to guide the future of Garmont North America.
Palliser has begun assembling a strong team of sales agencies throughout the U.S. and Canada. If your sales group is interested in representing Garmont, please reach out to email@example.com.
With 50 years of mountain culture, Garmont is a performance footwear brand committed to creating premium shoes and boots for alpine adventures. Garmont believes innovation is defined by the meaningful selection of the best quality components and constructions, all built into designs that enhance fit and movement in support of your mountain experiences. Expand Your World. Power Your Will. www.garmontnorthamerica.com. 1-844-GARMONT.