|Launch ceremony held on April 27|
The new factory, with a total floor area of 17,000 m2, was built on a 20,000 m2 piece of land in the Bin Qasim industrial park in Karachi City, and commenced operation with approximately 200 employees. In 2015, the first year of production, the new factory is expected to produce 30,000 units, and will target the production between 300,000 to 400,000 units by 2020.
Yamaha Motor formed a joint venture with Pakistan-based company Dawood in 1975, and this company have been undertaking manufacturing and sales of Yamaha-branded motorcycles in the country. The joint venture came to a close in 2008, with Dawood continuing to manufacture and sell Yamaha-branded motorcycles until June 2012 as per the technical support agreement. Since then, Yamaha Motor has been seeking to reestablish its Pakistan base independently, and formed YMPK in 2013, which then led to the launch of the new factory.
The current population in Pakistan is 180 million, and is expected to reach 200 million by 2020. The vigorous consumption that has accompanied this population increase has aided the country's motorcycle market in reaching 1.65 million units in 2014. Furthermore, it is expected to exceed 3 million units by 2020.
Yamaha Motor's establishment of a new company and factory represents the company's reentry into the Pakistani motorcycle market, and is part of the business scale expansion set out in Yamaha Motor's new medium-term management plan.
Overview of Yamaha Motor Pakistan
|Company Name||：||Yamaha Motor Pakistan (Private) Ltd.|
|Location||：||Karachi City, Sindh Province, Pakistan|
|Established||：||March 26, 2013|
|Factory Launch Date||：||April 27, 2015|
|Representative||：||Managing Director Yasushi Ito|
|Capital||：||5.3 billion Pakistani rupees
(approx. 6.2 billion Japanese yen)
*Converted at a rate of 1 rupee = 1.17 Japanese yen
|Equity||：||Yamaha Motor Co., Ltd. 100%|
|Business Operations||：||Manufacturing and sale of motorcycles|
|No. of Employees||：||Approx. 200|
|Production Capacity||：||40,000 units in 2015|
2020 (outlook): 400,000 units